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Platform-Specific Services

WhatsApp Business API Services

WhatsApp Business API services cover the setup work that stalls most teams: picking a provider, verifying the business, getting templates approved and connecting the API to your systems. We handle each step and leave you with a working, compliant account.

Helping brands grow since 2013
Our approach

How we approach WhatsApp business API services

Getting onto the WhatsApp Business API is not difficult, but it has many small traps. A number already used on the WhatsApp app must be freed first, Meta business verification needs documents that match exactly, display names get rejected, and templates are refused for vague wording. Teams also choose a provider on price alone and later find it lacks the integrations they need.

We compare providers based on your volumes, team size, integrations and support needs, then manage Meta Business verification, phone number registration, display name and profile setup. We draft your first templates for utility, marketing and authentication use, and connect the API to your CRM, store or helpdesk. Finally, we set opt-in collection rules and train your team on the shared inbox, quality ratings and messaging limits.

This is for businesses outgrowing the WhatsApp Business app, with several agents, high volumes or a need for automation.

  • Automated journeys from welcome to win-back
  • Segments based on real behaviour
  • Deliverability checked so emails reach the inbox

Working with Nians

One strategist owns your plan and brings in the specialists it needs. You hear from us every week, and every piece of work starts with an audit.

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Platform expertise

Why a WhatsApp specialist matters

Our WhatsApp specialists work in the platform every day, so setup, integrations and optimisation follow current best practice.

Compatibility check

We confirm how WhatsApp fits your current stack before anything changes.

Integrations

WhatsApp connected to your analytics, CRM and commerce tools so data flows both ways.

Safe migration

Coming to WhatsApp from another tool? We plan the move so history, tracking and settings come with you.

What’s included

What our WhatsApp Business API Services include

The usual building blocks. We drop what you don’t need and add what you do.

Lifecycle map

Every stage from first purchase to loyal advocate.

Segmentation

Audiences built on behaviour, value and intent.

Automated flows

Welcome, abandon, post-purchase and win-back.

Campaign creative

Emails, SMS and WhatsApp messages that get opened.

Deliverability

Authentication, list hygiene and inbox placement.

Retention reporting

Repeat rate, LTV and revenue per subscriber.

Our process

How we deliver

You see the plan before any work starts.

Lifecycle map

Every stage from first purchase to lapsed customer.

Segment

Audiences built on behaviour and value.

Build flows

Welcome, abandoned cart, post-purchase and win-back sequences.

Campaigns

A regular calendar of emails, SMS and WhatsApp messages.

Deliverability

Sender health watched so messages reach the inbox.

Tools & platforms

Platforms we use for this work

FAQ

Questions we often hear

Straight answers to the things clients ask us most. If yours isn’t here, just ask.

Still have a question?Talk to a strategist. We usually reply within one working day.Ask us directly
What is the difference between WhatsApp Business app and API?
The app is for small teams using one or a few phones. The API has no app interface; it connects to a provider's dashboard or your own systems, supports many agents, automation, chatbots and bulk template messages. It also involves per-message charges from Meta.
How long does WhatsApp Business API approval take?
If your business documents are in order, verification and number setup can be done within days. Delays usually come from mismatched business details, a number still active on the app, or display names that do not match your brand. We check these before applying.
How often should we email customers?
As often as you have something useful to say. Automated journeys do most of the work; campaigns fill the gaps. We watch engagement closely and adjust.
Next step

Let’s plan your next stage of growth.

A free 30-minute session with a senior Nians strategist. You leave with a prioritised plan, whether or not you work with us.

Book a Free Consultation
Free · 30 minutes
Book a Free Consultation