cost per site visit
Real estate lead generation that cut cost per site visit for a developer
Real estate lead generation was not the weak point for this residential developer, since enquiries arrived in volume but few booked a site visit. Project-level campaigns, faster landing pages with RERA details up front and instant CRM follow-up cut cost per site visit by 42%.
Illustrative example. Client details are anonymised and representative of the work we do.
- Industry
- Real Estate
- Services
- Google Ads Management Services + more
- Platforms
- Google Ads, Meta Ads
- Duration
- 4 months
Where they started
Leads were plentiful but few booked site visits, and the sales team spent hours chasing unqualified enquiries.
The approachWhat we changed
We rebuilt campaigns around project-level intent, launched faster landing pages with RERA details up front, and routed leads into a CRM with instant follow-up.
What other businesses can take from this
Property campaigns often target broad interest in a city or price band, so they collect enquiries from people who are years away from buying or looking at a different project. Slow landing pages lose mobile visitors, and hiding RERA details makes serious buyers suspicious. When leads sit in an inbox for hours, the ones who were ready have already called another developer.
Other developers can take three things from this. Run campaigns per project so the intent matches the page, put the regulatory facts buyers look for where they can see them, and respond within minutes through a CRM rather than a shared spreadsheet. The lead-to-visit rate rose 2.6x, which is where the cost saving came from.
The same pattern applies to developers with several live projects and a sales team that spends its day chasing cold enquiries.
What moved
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