Advertising Problems

Paid media problems are often blamed on the platform: Meta got expensive, Google changed something. Sometimes that is true. More often the cause is closer to home: conversion tracking counting the wrong thing, campaigns optimised for cheap actions instead of sales, creative that has run for months, or landing pages that lose the clicks you paid for.

Each page in this section covers one problem. It explains the signs, the most common causes we find in audits and the order in which we check things. Tracking always comes first, because no other fix can be judged without it. From there we look at targeting, bidding, creative, landing pages and how lead quality is fed back to the platforms.

If several of these problems apply, an ad account audit is usually the quickest way to see which one matters most.