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Insights & Articles

These marketing insights come from the work our team does for clients: what changed on a platform, what we tested, what failed and what we would do differently. Each article is written for people who run campaigns and systems day to day.

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Overview

Insights & Articles

Much marketing content online is written to rank rather than to help. It repeats the same advice, avoids specifics and rarely admits that something did not work. Our articles try to do the opposite: explain a change or technique, show how we applied it, and be clear about the conditions where it works and where it does not.

Topics cover SEO and content, Google and Meta ads, analytics and tracking, CRM and automation, ecommerce, websites and practical AI. Articles are written by the specialists who handle that work, reviewed by a second team member, and updated when platforms change. Where we discuss results from client work, we describe the approach rather than naming the client.

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In this category

  • How to choose the right marketing channels for your business
  • SEO for AI search: getting cited by ChatGPT and Perplexity
  • Why your ad platforms and CRM never agree, and how to fix it
  • How website speed affects your sales
  • Your first AI project: where to start and what to avoid
  • Getting your team to actually use the CRM

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Insights

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Case studies & resources

Real-world results and practical reading to help you plan your next step.

Client stories

How similar work has played out for other businesses.

1dashboard for every brandGiving a pharma marketing team one source of truthRead the story 62%questions answered instantlyAnswering patient questions around the clockRead the story +31%cross-sell conversionsGiving a regional bank a single view of every customerRead the story
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Helpful resources

Guides, tools and articles our team recommends on this topic.

Free toolMarketing ROI CalculatorGuideSEO GuideGlossaryDigital Marketing GlossaryArticleHow to choose marketing channels that fit your buyers and budget
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FAQ

Questions we often hear

Straight answers to the things clients ask us most. If yours isn’t here, just ask.

Still have a question?Talk to a strategist. We usually reply within one working day.Ask us directly
Who writes the articles?
Articles are written by our specialists in SEO, paid media, analytics, development and AI, based on their client work. Each one is reviewed by a colleague before publishing to check accuracy and usefulness.
How often do you publish new insights?
We publish when we have something useful to share, such as a platform change, a tested technique or a common mistake we keep seeing. Subscribe to the newsletter to get new articles as they go live.
Can Nians combine several resources in one engagement?
Yes, and most clients do. One strategist coordinates the work, so you get one plan, one team and one report.
Do you work with businesses outside India?
Yes. We work with brands in India and abroad, across time zones.
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