online revenue
Shopify jewellery store rebuild that won the trust of high-value buyers
A Shopify jewellery store has to answer trust questions before it can sell, and this brand's buyers browsed online but bought in store over trust and sizing worries. The rebuild added better imagery, sizing help, certification details and a smoother checkout, growing online revenue by 67%.
Illustrative example. Client details are anonymised and representative of the work we do.
- Industry
- Jewellery
- Services
- Shopify Store Development Services + more
- Platforms
- Shopify
- Duration
- 5 months
Where they started
High-value buyers browsed online but almost always bought in store, citing trust and sizing concerns.
The approachWhat we changed
We rebuilt the store on Shopify with better imagery, sizing help, certification details and a smoother checkout.
What other businesses can take from this
Jewellery is a high-value, personal purchase, and many buyers want to see a piece properly before paying for it. Online stores that show a few small photos and a price give them no reason to skip the showroom. Sizing is the other barrier, since a ring that does not fit means a return, and buyers often abandon at checkout when doubts come back.
Other brands can take from this that conversion follows confidence. Imagery that shows the piece properly, sizing help that removes guesswork and certification details that prove quality each answer a reason buyers give for going in store. A smoother checkout cut drop-off by 29%, and average order value rose 33% as buyers trusted bigger purchases online.
It suits jewellery and other premium brands whose customers browse online but still buy in person.
What moved
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