engagement rate
Social media for fashion brands: how one label turned reach into sales
Social media for fashion brands rewards movement and real people, yet this label was posting still product photography that few people saw. Short-form video, creators who genuinely wore the clothes and paid spend behind proven posts took engagement rate to 4.2x and social-assisted revenue up 57%.
Illustrative example. Client details are anonymised and representative of the work we do.
- Industry
- Fashion
- Services
- Social Media Strategy Services + more
- Platforms
- Instagram, Meta Ads
- Duration
- 6 months
Where they started
Beautiful product photography was getting little reach, and influencer posts were not turning into sales.
The approachWhat we changed
We shifted to short-form video, built a small network of creators who genuinely wore the brand, and amplified the best-performing posts with paid social.
What other businesses can take from this
Fashion labels invest heavily in polished shoots, and the images look right on a website. On social feeds they compete with video, and a still flat-lay rarely holds attention. Influencer deals often go wrong for a related reason: a large audience paid to see one post does not believe the person actually wears the brand, so posts gain likes but not sales.
Other brands can take two ideas from this. Work with a smaller group of creators who would wear the clothes anyway, and let their content run; 31% of this label's content is now creator-made. Then spend paid budget only on posts that have already proved themselves organically, rather than guessing in advance which will work.
This suits labels with a recognisable style and products people enjoy showing off.
What moved
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