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Free Conversion Rate Calculator

Enter visitors and conversions, and the conversion rate calculator returns the rate for any page, campaign or funnel step. It also shows what a small improvement would be worth in extra leads or revenue at your current traffic.

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Conversion rate

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Current monthly revenue–Conversions at target rate–Extra revenue per month–
Methodology

How this is calculated

Conversion rate = conversions ÷ visitors. Uplift = (visitors × target rate − current conversions) × average order value.

Estimates only. Your numbers stay in your browser.

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Using the conversion rate calculator

Enter visitors or sessions and the number of conversions to get the conversion rate. Add average order value or lead value to see revenue per visitor. The comparison mode lets you enter two periods or two variants side by side, and the projection shows the effect of a lift, for example moving from 2% to 2.5%, on monthly results without any extra traffic.

Measure the right thing. Use conversions that matter, like purchases or qualified leads, not newsletter signups mixed with orders. Calculate rates per channel and device too, since a healthy average can hide a poor mobile experience. If you are comparing A/B variants, check the sample is large enough before declaring a winner.

See the UX and CRO guide for what to do with the numbers.

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FAQ

Questions we often hear

Straight answers to the things clients ask us most. If yours isn’t here, just ask.

Still have a question?Talk to a strategist. We usually reply within one working day.Ask us directly
How is conversion rate calculated?
Divide conversions by visitors or sessions, then multiply by 100. For example, 30 sales from 1,500 sessions is a 2% conversion rate. Be consistent about whether you use sessions or users when comparing periods.
Should I calculate conversion rate per channel?
Yes. Paid search, social, email and organic visitors arrive with different intent, so their rates differ a lot. A blended rate hides where the real problems and opportunities sit.
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Case studies & resources

Real-world results and practical reading to help you plan your next step.

Client stories

How similar work has played out for other businesses.

+138%organic sign-upsGrowing organic enrolments for an EdTech platformRead the story 4.2xengagement rateBuilding a social-first fashion labelRead the story +64%branded searchRepositioning a FinTech brand for business customersRead the story
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Helpful resources

Guides, tools and articles our team recommends on this topic.

Free toolMarketing ROI CalculatorGuideSEO GuideGlossaryDigital Marketing GlossaryArticleHow to choose marketing channels that fit your buyers and budget
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