Retail Digital Solutions
Retail digital solutions have to connect two worlds: the store, where many customers still buy, and the online channels where they now discover and compare. We help retailers and store chains grow sales across both.
Focus areas
- Retail Marketing
- Retail Technology
- Retail Ai Solutions
- Retail Automation
Retail digital solutions
Retailers often run their website, marketplaces and stores as separate businesses. Stock shown online does not match the shelves, store customers are never added to email lists, and loyalty data sits in the POS where marketing cannot use it. Online ads are measured only on online sales, even though many buyers research online and purchase in store.
We start with an ecommerce and omnichannel review: what you sell where, how inventory and customer data flow, and where customers drop off. Then we fix the online store's conversion, set up Meta campaigns for both online sales and store visits, and build email and SMS programmes using purchase data from all channels. Options such as click and collect or local inventory ads can bring online shoppers into stores.
This suits regional and national store chains, franchise retailers and established single-store businesses moving online.
Book an industry strategy call
Thirty minutes with a strategist who has worked in retail. You leave with a short plan.
Challenges facing retail businesses
The issues we see most often across the sector.
Rising acquisition costs
Competition for the same audiences keeps pushing up cost per lead and per sale.
Fragmented customer data
Website, CRM, offline and marketplace data rarely line up.
Long or complex buying journeys
Multiple decision-makers and touchpoints before anyone converts.
Pressure to digitise operations
Manual processes that slow teams down and limit growth.
Proving marketing ROI
Leadership wants revenue numbers, not impressions.
Keeping up with AI
Knowing where AI genuinely helps, and where it is hype.
Solutions for retail
Increase Online Sales
Product page, checkout and Shopping feed fixes, followed by paid campaigns that pay back.
ExploreImprove Customer Engagement
WhatsApp, email and social programmes planned around what customers do, not a weekly posting quota.
ExploreIncrease Customer Retention
Churn analysis, CRM automation and loyalty programmes aimed at keeping the customers worth keeping.
ExploreBuild Omnichannel Marketing
Connect email, WhatsApp, social, ads and stores around one customer record so messages build on each other.
ExploreA retail engagement
Discover
We audit what exists, interview stakeholders and agree the numbers that define success.
Plan
A prioritised roadmap: quick wins first, compounding work alongside.
Build
Specialists set up campaigns, content, systems or code to a documented standard.
Launch & optimise
Go live, then test and refine every week against the agreed KPIs.
You may also be interested in
Case studies & resources
Real-world results and practical reading to help you plan your next step.
Client stories
How similar work has played out for other businesses.
Helpful resources
Guides, tools and articles our team recommends on this topic.
Questions we often hear
Straight answers to the things clients ask us most. If yours isn’t here, just ask.
How can physical retailers grow with digital marketing?
Should a retail store build its own ecommerce website?
Do you have retail experience?
What services do retail businesses usually start with?
Can you work within our compliance requirements?
Strategy shaped by how your industry actually buys.
A free 30-minute session with a senior Nians strategist. You leave with a prioritised plan, whether or not you work with us.