Free Marketing Budget Calculator
Copying last year's figure and adding a bit is how most budgets get set, so our marketing budget calculator starts from your revenue goal and customer economics instead. It then splits the total across channels, content, tools and people.
Your numbers
Annual marketing budget
How this is calculated
Budget = revenue × chosen percentage. The channel split shifts with stage: launching brands weight paid media; mature brands invest more in retention.
Estimates only. Your numbers stay in your browser.
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Using the marketing budget calculator
Start with your revenue target, average customer value and expected cost to acquire a customer, and the calculator estimates the marketing investment that target implies. The allocation section then lets you split the total between paid channels, content and SEO, creative production, tools and software, and agency or team costs, showing each as a share of the whole.
Treat the first output as a hypothesis. Keep a portion aside for testing new channels, and weight towards what has proven itself in your own data. Review quarterly rather than annually, since costs per lead change. A budget that ignores tracking and creative production usually underdelivers, so the calculator includes them as separate lines.
Use it with the ad spend calculator for channel-level detail.
Questions we often hear
Straight answers to the things clients ask us most. If yours isn’t here, just ask.
How much should a business spend on marketing?
How should I split my budget between channels?
Case studies & resources
Real-world results and practical reading to help you plan your next step.
Client stories
How similar work has played out for other businesses.
Helpful resources
Guides, tools and articles our team recommends on this topic.
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