×GoGoogle Search Ads Services
Google search ads services work best when the account is built around buying intent and real conversion data. We plan keywords, write ads and connect your CRM so Google bids toward leads that turn into sales.
How we approach Google search ads services
Wasted search spend usually comes from broad match without a strong negative list, a single campaign for every service, and form fills counted as conversions even when half of them are junk. Smart bidding then learns to find more junk. In India this shows up as job seekers, students and people hunting for free versions clicking ads meant for buyers.
We audit the search terms report first, since it shows exactly where the money went. Then we restructure by service and intent, build negatives, write responsive search ads with distinct angles, and set up enhanced conversions or offline imports from your CRM. Landing pages get reviewed too, because a strong ad sending people to a weak page just costs more. Weekly checks cover queries, budgets and bids. Monthly reviews focus on cost per qualified lead.
- Conversion tracking checked before a rupee is spent
- Fresh creative tested every month
- Budget decisions explained as well as reported
Working with Nians
One strategist owns your plan and brings in the specialists it needs. You hear from us every week, and every piece of work starts with an audit.
Why a Google specialist matters
Our Google specialists work in the platform every day, so setup, integrations and optimisation follow current best practice.
Compatibility check
We confirm how Google fits your current stack before anything changes.
Integrations
Google connected to your analytics, CRM and commerce tools so data flows both ways.
Safe migration
Coming to Google from another tool? We plan the move so history, tracking and settings come with you.
What our Google Search Ads Services include
The usual building blocks. We drop what you don’t need and add what you do.
Account audit & restructure
Clean campaign architecture that the algorithms can learn from.
Audience & keyword research
Intent, lookalikes and exclusions that cut waste.
Ad creative & copy
Variants built for testing, not one-off ads.
Bid & budget management
Spend moved daily towards what is returning.
Landing page testing
Post-click experience improved alongside the ads.
ROAS & CAC reporting
Blended and channel-level returns, tied to revenue.
How we deliver
You see the plan before any work starts.
Account audit
Structure, tracking, search terms and wasted spend, reviewed line by line.
Rebuild
A cleaner account structure with conversion tracking you can trust.
Creative
Several ad variants per audience, so there is always something to test.
Optimise
Bids, budgets, negatives and audiences adjusted every week.
Scale
Budget moves to what is profitable, one step at a time.
You may also be interested in
Case studies & resources
Real-world results and practical reading to help you plan your next step.
Client stories
How similar work has played out for other businesses.
Helpful resources
Guides, tools and articles our team recommends on this topic.
Questions we often hear
Straight answers to the things clients ask us most. If yours isn’t here, just ask.
How much should I spend on Google search ads?
Who owns the Google Ads account and data?
Do you take a percentage of ad spend?
Let’s plan your next stage of growth.
A free 30-minute session with a senior Nians strategist. You leave with a prioritised plan, whether or not you work with us.