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Free template

Free Keyword Research Template

A long export of search terms becomes a usable plan with this keyword research template, which groups keywords by intent and topic and maps each to one page. Priority comes from business value as well as search volume.

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What’s inside

  • Keyword, volume, difficulty and intent columns
  • Topic clustering and page-mapping tab
  • Funnel-stage tagging (TOFU/MOFU/BOFU)
  • Prioritisation formula you can adjust
How to use it

Three steps to value

Make a copy

Open it in Google Sheets or download for Excel.

Fill in the yellow cells

Instructions sit beside every section; the example row shows the standard.

Review monthly

Use the summary tab in your team meeting and act on what it shows.

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Why use a keyword research template

The template has columns for keyword, monthly volume, difficulty, intent (informational, commercial, transactional, navigational), topic cluster, target URL, current ranking and a business value score you set yourself. A cluster tab rolls keywords up into page-level topics so you do not create several thin pages competing for the same search.

Start with seed terms from customers and sales, expand them with a keyword tool and Search Console, then remove anything irrelevant. Group before prioritising. The most common mistake is chasing high-volume informational terms while ignoring lower-volume commercial terms that bring buyers. Mapping each cluster to one URL also reveals cannibalisation on existing sites.

It feeds directly into the content calendar template.

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Marketing ROI CalculatorToolMarketing Budget CalculatorToolConversion Rate CalculatorToolUTM Link BuilderToolSEO Audit ChecklistTemplateContent Calendar TemplateTemplateBuyer Persona TemplateTemplateSocial Media Content CalendarTemplate
FAQ

Questions we often hear

Straight answers to the things clients ask us most. If yours isn’t here, just ask.

Still have a question?Talk to a strategist. We usually reply within one working day.Ask us directly
How do I choose which keywords to target first?
Prioritise terms with clear commercial intent and realistic difficulty for your site, even if volume is modest. Then add informational topics that support those pages. Business value matters more than raw search volume.
What is keyword cannibalisation?
It is when several pages on your site target the same search, so Google struggles to choose one and none ranks well. Mapping each keyword cluster to a single URL in this template helps prevent and spot it.
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Case studies & resources

Real-world results and practical reading to help you plan your next step.

Client stories

How similar work has played out for other businesses.

9 hrssaved per rep each weekAutomating lead routing for a SaaS sales teamRead the story −38%"where is my order" callsBuilding a shipment tracking portal for a logistics firmRead the story +44%repeat purchase rateRaising repeat purchases for a D2C wellness brandRead the story
Browse all case studies

Helpful resources

Guides, tools and articles our team recommends on this topic.

Free toolMarketing ROI CalculatorGuideSEO GuideGlossaryDigital Marketing GlossaryArticleHow to choose marketing channels that fit your buyers and budget
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Next step

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