Google Shopping Ads Services

A typical Shopping account we inherit has one campaign with every product in a single group. Budget flows to a few products that already sell, while new or high-margin lines get no impressions. Titles copied from the website miss what people search for, such as size, material or model number. Search terms are never reviewed, so the account pays for irrelevant queries week after week.

We work on the feed first: titles, product types, GTINs and custom labels for margin, price band and sell-through. Then we split campaigns so best sellers, new arrivals and slow movers get their own budgets and targets. We add negative keywords from search term reports and use priority settings where we need query control. Reporting shows revenue, ROAS and contribution by product group, so you know what the spend is buying.