Tools & Templates

Calculate campaign or channel ROI from spend, revenue and margin, and compare it with ROAS.

Set a marketing budget from revenue goals and customer value, then split it across channels, content, tools and team.

Calculate conversion rate for any page or campaign and see what a small improvement is worth to you.

Build consistently tagged campaign URLs for email, social, WhatsApp and partners so GA4 reports them correctly.

Crawling, indexing, speed, redirects, on-page, content, links and local SEO checks, in the order we run them.

Plan blogs, guides, videos and emails by topic, owner, status and goal, so publishing stays consistent.

Group keywords by intent and topic, map each to one page and prioritise by value, not volume alone.

A persona template built around buying triggers, questions, objections and decision roles rather than demographics alone.

Plan posts by platform, format, pillar and date, track approvals and record which content actually performed.

Compare competitors on positioning, pricing, search, ads, content and reviews, then turn findings into specific actions.

Plan each email by segment, goal, offer, subject line and date, and keep campaigns and automations from clashing.

Work back from your sales or lead target to the ad budget your conversion rates and costs imply.