Analytics Problems
Analytics problems usually come down to one complaint: we have plenty of data but cannot trust it or act on it. The pages here cover the specific issues behind that complaint and how we fix each one.
Analytics Problems
Marketing teams often have GA4, ad platforms, a CRM and a few spreadsheets, each reporting a different number of leads or sales. Events were set up once by someone who has since left. Consent changes and ad blockers have created gaps nobody measured. Dashboards exist, but meetings still end with someone saying they will check the numbers.
This section breaks the problem down: tracking that is missing or wrong, attribution that over-credits one channel, data stuck in separate tools, and reporting that does not answer the questions leaders actually ask. Each page explains the symptoms, how to confirm the cause and what a proper fix involves, from a tracking audit and tag manager cleanup to a central data model and dashboards built around decisions.
Pick the problem that sounds most familiar, or ask us for a tracking health check.
All analytics
Other problems categories
Case studies & resources
Real-world results and practical reading to help you plan your next step.
Client stories
How similar work has played out for other businesses.
Helpful resources
Guides, tools and articles our team recommends on this topic.
Questions we often hear
Straight answers to the things clients ask us most. If yours isn’t here, just ask.
Why don't my GA4 numbers match my ad platform?
What is a tracking audit?
Can Nians combine several problems in one engagement?
Do you work with businesses outside India?
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