Marketing Roles
These pages are written for marketing roles, from CMOs and heads of marketing to performance, SEO, content and brand managers. Each covers what that role is measured on and the work we usually do together.
Marketing Roles
Marketing roles have become wider and more technical. A marketing manager in a mid-sized company may be expected to understand SEO, paid media, CRM, analytics, content, events and now AI tools, while managing several agencies and reporting revenue impact to leadership. Specialists face the reverse problem: deep skill in one channel, but little influence over the website, data or sales follow-up that decides their results.
Each role page covers the typical priorities and frustrations of that job and how we help. CMOs often need attribution and a clear channel strategy. Performance marketers need creative supply and better conversion data. SEO managers need development support for technical fixes. Brand managers need consistent creative across channels. We can act as an extension of your team, covering gaps without replacing the people already there.
Find your role below to see where we usually start.
In this category
- Solutions for Marketing Head
- Solutions for Digital Marketing Manager
- Solutions for Brand Manager
- Solutions for Performance Marketing Manager
- Solutions for Growth Manager
- Solutions for SEO Manager
All marketing
Case studies & resources
Real-world results and practical reading to help you plan your next step.
Client stories
How similar work has played out for other businesses.
Helpful resources
Guides, tools and articles our team recommends on this topic.
Questions we often hear
Straight answers to the things clients ask us most. If yours isn’t here, just ask.
What should a marketing manager outsource?
How do marketing teams work with an agency effectively?
Can Nians combine several roles in one engagement?
Do you work with businesses outside India?
Let’s plan your next stage of growth.
A free 30-minute session with a senior Nians strategist. You leave with a prioritised plan, whether or not you work with us.