admission enquiries
School admissions marketing that brought more enquiries to a group of schools
School admissions marketing starts with the questions parents ask first, and this school group's website made fees, curriculum and admission steps hard to find. A redesign around those questions, a simple enquiry flow and a CRM for each campus lifted admission enquiries by 39%.
Illustrative example. Client details are anonymised and representative of the work we do.
- Industry
- Education
- Services
- Website Redesign Services + more
- Platforms
- HubSpot
- Duration
- 4 months
Where they started
Parents struggled to find fees, curriculum and admission steps, and many enquiries were lost between campuses.
The approachWhat we changed
We redesigned the site around what parents ask first, added a simple enquiry flow and connected it to a CRM for each campus.
What other businesses can take from this
School websites are often written by the school, for the school: history, vision and achievements up front, practical details buried. Parents comparing options want fees, curriculum and the admission process in a few clicks. In a group with several campuses, a single enquiry form adds another problem, because messages land centrally and wait until someone forwards them to the right campus.
Other schools can take a simple lesson from this: organise the site around parents' questions in the order they ask them. Then send each enquiry straight to the right campus, in a CRM rather than an inbox, so nothing gets lost between sites. Time to first reply here fell by 50%, and every campus enquiry now sits in one place.
School groups and colleges with more than one campus will recognise the problem.
What moved
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