Analytics & Intelligence Solutions
Our analytics and intelligence solutions turn scattered data into answers for specific decisions, such as where to spend next quarter's budget or which customers are about to leave. Each solution page explains the question it answers and the data it needs.
Analytics & Intelligence Solutions
Reporting tells you what happened. Intelligence should help you decide what to do next. Many businesses get stuck in the first stage, with weekly reports that describe last week's numbers but say nothing about why they moved or what to change. Building forecasts or AI-driven insights on top of unreliable data makes things worse.
The solutions here are organised by business question: marketing attribution and budget allocation, sales forecasting, customer segmentation and churn prediction, operational dashboards and AI assistants that let managers query data in plain language. Each starts with getting the underlying data right, then builds models and dashboards in tools such as Looker Studio, Power BI or custom applications, depending on who will use them.
Browse the solutions or tell us the decision you are trying to make, and we will suggest where to start.
In this category
- Measure Marketing Performance
- Improve Attribution and Tracking
- Build Executive Dashboards
- Enable Smarter Decision Making
All analytics & intelligence solutions
Which one do I need?
A quick guide. If you are still unsure, the free consultation exists for exactly this.
| If your priority is… | Start with | Why |
|---|---|---|
| Quick, measurable wins | Measure Marketing Performance | Fastest path from spend to results. |
| Long-term, compounding growth | Improve Attribution and Tracking | Builds an asset that keeps paying back. |
| Fixing the foundations | Build Executive Dashboards | Removes the bottleneck that limits everything else. |
| Scaling what already works | Enable Smarter Decision Making | Adds capacity without adding chaos. |
Other solutions categories
Case studies & resources
Real-world results and practical reading to help you plan your next step.
Client stories
How similar work has played out for other businesses.
Helpful resources
Guides, tools and articles our team recommends on this topic.
Questions we often hear
Straight answers to the things clients ask us most. If yours isn’t here, just ask.
What is the difference between analytics and business intelligence?
Do we need a data warehouse for business intelligence?
Can Nians combine several solutions in one engagement?
Do you work with businesses outside India?
Let’s plan your next stage of growth.
A free 30-minute session with a senior Nians strategist. You leave with a prioritised plan, whether or not you work with us.