Ecommerce Roles
These pages are written for ecommerce roles such as heads of ecommerce, D2C founders, marketplace managers and performance leads. Each one covers what that role is measured on and the work we most often do together.
Ecommerce Roles
Ecommerce teams are small and stretched. One person may manage the website, marketplace listings, ad accounts, inventory sync and customer complaints. Leadership wants growth and profit at the same time. Agencies each handle one channel, so the ecommerce lead spends hours coordinating rather than deciding.
Each role page sets out the typical goals and frustrations of that position and how we help. For ecommerce heads, that might be channel strategy and profit reporting. For marketplace managers, listing optimisation and sponsored ads on Amazon and Flipkart. For performance leads, creative testing and attribution. For D2C founders, the full mix of acquisition, conversion and retention. Because one team covers these areas, you get a single plan instead of several.
Find your role below to see where we usually start.
All ecommerce
Case studies & resources
Real-world results and practical reading to help you plan your next step.
Client stories
How similar work has played out for other businesses.
Helpful resources
Guides, tools and articles our team recommends on this topic.
Questions we often hear
Straight answers to the things clients ask us most. If yours isn’t here, just ask.
What does an ecommerce manager do?
Should ecommerce teams use one agency or several specialists?
Can Nians combine several roles in one engagement?
Do you work with businesses outside India?
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