Google Ads Management Services
Google Ads management services begin with tracking, because Smart Bidding can only optimise for what it is told counts as a conversion. We run Search, Shopping, Performance Max and YouTube campaigns tied to real leads or sales.
How we approach Google Ads management services
Most Google Ads accounts we audit share a few issues: conversions that count page views or duplicate form fires, broad match running without negatives, Performance Max cannibalising brand search, and landing pages that load slowly on mobile. The account looks efficient on paper but leads are poor.
We fix conversion tracking first, including enhanced conversions and offline imports from your CRM where possible. Then we restructure campaigns around intent and margin, build negative keyword lists from search term reports, and set bidding targets that match your economics. Ad copy and assets are tested continuously, and landing pages reviewed with you. Weekly checks cover search terms, auction insights and budget pacing. Monthly reports explain what changed and why.
Suits lead generation, ecommerce and local businesses with clear conversion goals.
- Conversion tracking checked before a rupee is spent
- Fresh creative tested every month
- Budget decisions explained as well as reported
Working with Nians
One strategist owns your plan and brings in the specialists it needs. You hear from us every week, and every piece of work starts with an audit.
What our Google Ads Management Services include
The usual building blocks. We drop what you don’t need and add what you do.
Account audit & restructure
Clean campaign architecture that the algorithms can learn from.
Audience & keyword research
Intent, lookalikes and exclusions that cut waste.
Ad creative & copy
Variants built for testing, not one-off ads.
Bid & budget management
Spend moved daily towards what is returning.
Landing page testing
Post-click experience improved alongside the ads.
ROAS & CAC reporting
Blended and channel-level returns, tied to revenue.
How we deliver
You see the plan before any work starts.
Account audit
Structure, tracking, search terms and wasted spend, reviewed line by line.
Rebuild
A cleaner account structure with conversion tracking you can trust.
Creative
Several ad variants per audience, so there is always something to test.
Optimise
Bids, budgets, negatives and audiences adjusted every week.
Scale
Budget moves to what is profitable, one step at a time.
Platforms we use for this work
You may also be interested in
Who usually asks for it
Case studies & resources
Real-world results and practical reading to help you plan your next step.
Client stories
How similar work has played out for other businesses.
Helpful resources
Guides, tools and articles our team recommends on this topic.
Questions we often hear
Straight answers to the things clients ask us most. If yours isn’t here, just ask.
How much should we spend on Google Ads?
Why are our Google Ads leads poor quality?
What budget do we need to start?
Let’s plan your next stage of growth.
A free 30-minute session with a senior Nians strategist. You leave with a prioritised plan, whether or not you work with us.