Search & Advertising Platforms

Each page in this section covers one search or advertising platform in practical terms: the account structure we prefer, the settings people commonly get wrong, the reports worth checking weekly and how it connects to your analytics and CRM. Examples include broad match terms draining Google Ads budgets, Merchant Center feeds rejected for missing attributes, and Search Console errors nobody has looked at for a year.

Use these pages when you already know the platform name and want to understand what good management looks like. If you are deciding where to advertise, start with the paid advertising services hub instead, which compares channels by goal. If you run several of these platforms, read the one carrying most of your spend first.

We can review any of these accounts on a free consultation and tell you what we would change first.