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Email and Retention Services

WhatsApp Marketing Services

WhatsApp marketing services built on the official Business API let you message customers at scale without risking a banned number. We set up the account, templates, broadcasts and automated chats that customers welcome rather than block.

Book a Free Consultation How it works
Helping brands grow since 2013
Our approach

How we approach WhatsApp marketing services

A familiar story: a business starts with the WhatsApp Business app and bulk-send tools, then lose their number to spam reports. Others move to the API but send every message as a promotion, so costs rise and block rates climb. Quality rating drops and template sending gets limited.

We set up your API account through a provider such as Interakt, Wati, Gupshup or AiSensy, verify the business profile and get templates approved. Opt-in is collected properly at checkout, on forms and through click-to-WhatsApp ads. Then we build flows: order updates, cart recovery, reorder reminders, lead qualification and support handover to a human. Broadcasts go to segments with a clear reason to hear from you. Reporting tracks delivery, reads, replies, blocks and revenue.

  • Automated journeys from welcome to win-back
  • Segments based on real behaviour
  • Deliverability checked so emails reach the inbox

Working with Nians

One strategist owns your plan and brings in the specialists it needs. You hear from us every week, and every piece of work starts with an audit.

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What’s included

What our WhatsApp Marketing Services include

The usual building blocks. We drop what you don’t need and add what you do.

Lifecycle map

Every stage from first purchase to loyal advocate.

Segmentation

Audiences built on behaviour, value and intent.

Automated flows

Welcome, abandon, post-purchase and win-back.

Campaign creative

Emails, SMS and WhatsApp messages that get opened.

Deliverability

Authentication, list hygiene and inbox placement.

Retention reporting

Repeat rate, LTV and revenue per subscriber.

Our process

How we deliver

You see the plan before any work starts.

Lifecycle map

Every stage from first purchase to lapsed customer.

Segment

Audiences built on behaviour and value.

Build flows

Welcome, abandoned cart, post-purchase and win-back sequences.

Campaigns

A regular calendar of emails, SMS and WhatsApp messages.

Deliverability

Sender health watched so messages reach the inbox.

Tools & platforms

Platforms we use for this work

WhatsAppMessaging & Community
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Who usually asks for it

Solutions for Customer Success TeamSolutions for Customer Support ManagerSolutions for Contact CenterSolutions for Service Team

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Email Marketing ServicesNewsletter Marketing ServicesLifecycle Marketing ServicesLoyalty Marketing ServicesSMS Marketing ServicesPush Notification Marketing Services
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Case studies & resources

Real-world results and practical reading to help you plan your next step.

Client stories

How similar work has played out for other businesses.

+44%repeat purchase rateRaising repeat purchases for a D2C wellness brandRead the story 46%tickets resolved by AIResolving support tickets with an AI agentRead the story 62%questions answered instantlyAnswering patient questions around the clockRead the story
Browse all case studies

Helpful resources

Guides, tools and articles our team recommends on this topic.

GuideEmail Marketing GuideArticleCustomer retention vs acquisition: why repeat buyers come before more adsTemplateEmail Campaign PlannerGlossaryDigital Marketing Glossary
Explore all resources
FAQ

Questions we often hear

Straight answers to the things clients ask us most. If yours isn’t here, just ask.

Still have a question?Talk to a strategist. We usually reply within one working day.Ask us directly
How much does WhatsApp Business API messaging cost?
Meta charges per conversation or message by category, such as marketing, utility or authentication, and rates differ by country. Your provider may add a platform fee. We estimate costs once we know your volumes and message mix.
Can we send bulk WhatsApp messages without getting banned?
Yes, through the official API with opted-in contacts and approved templates. Bulk tools that use personal or Business app numbers risk bans. Keeping messages relevant also protects your quality rating and sending limits.
How often should we email customers?
As often as you have something useful to say. Automated journeys do most of the work; campaigns fill the gaps. We watch engagement closely and adjust.
Next step

Let’s plan your next stage of growth.

A free 30-minute session with a senior Nians strategist. You leave with a prioritised plan, whether or not you work with us.

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