booked appointments
Healthcare clinic marketing that filled calendars across a multi-city chain
Once a chain spans several cities, healthcare clinic marketing gets messy, and this one had inconsistent listings, generic landing pages and no call tracking. Standardised Google Business Profiles, compliant location pages and tracked calls lifted booked appointments by 71% in five months.
Illustrative example. Client details are anonymised and representative of the work we do.
- Industry
- Healthcare
- Services
- Local SEO Services + more
- Platforms
- Google Ads, Google Analytics 4
- Duration
- 5 months
Where they started
Each clinic location had inconsistent listings and generic landing pages, and call tracking was missing.
The approachWhat we changed
Standardised Google Business Profiles, built location pages with compliant medical content and added call tracking to Ads.
What other businesses can take from this
Multi-location clinics usually grow one branch at a time, and each branch ends up with its own listing details, opening hours and photos. Patients search for a clinic near them, so inconsistent profiles cost map visibility exactly where it counts. Generic landing pages send local searchers to a page that does not mention their area, and without call tracking the phone bookings, which carry much of the demand in healthcare, never reach the reports.
The takeaway is to treat each location as its own small business online, with one consistent standard behind all of them. Location pages need medical content that stays within advertising and health rules, and calls need tracking before any budget decision is made. Here map-pack visibility rose 2.4x and cost per booking fell 19%.
This fits clinic, diagnostic and dental groups with several branches and phone-led bookings.
What moved
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