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Resources

Guides & Ebooks

These guides and ebooks go deeper than a blog post, covering a topic end to finish with steps, examples and checklists. They are written by the people on our team who do this work for clients every week.

Overview

Guides & Ebooks

Most free marketing guides either repeat the same generic tips or exist only to collect your email address. We try to write the kind of guide we would want to hand a new team member: specific steps, real examples, mistakes to avoid and templates or checklists you can use the same day.

Topics include SEO audits, Google Ads and Meta Ads structure, GA4 setup, CRM selection and rollout, email automation, ERP planning and practical AI use in marketing and operations. Each guide notes who it is for and how long it takes to apply. We update guides when platforms change, so the advice reflects how tools work now rather than when the guide was first published.

Browse by topic below. If you want help putting a guide into practice, book a free consultation.

In this category

  • SEO Guide
  • Paid Advertising Guide
  • Content Marketing Guide
  • Social Media Marketing Guide
  • Email Marketing Guide
  • Analytics & Data Guide

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FAQ

Questions we often hear

Straight answers to the things clients ask us most. If yours isn’t here, just ask.

Still have a question?Talk to a strategist. We usually reply within one working day.Ask us directly
Are your guides free?
Yes. Some guides are open to read on the page and some ask for an email address to download the full version with templates. We do not sell your details, and you can unsubscribe from any follow-up emails.
How often are the guides updated?
We review guides when a platform makes significant changes, such as updates to Google Ads, GA4 or Meta, and at least periodically for accuracy. Each guide shows when it was last updated.
Can Nians combine several resources in one engagement?
Yes, and most clients do. One strategist coordinates the work, so you get one plan, one team and one report.
Do you work with businesses outside India?
Yes. We work with brands in India and abroad, across time zones.
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