×GoGoogle Performance Max Services
Google Performance Max services are about regaining control in a campaign type built to take it away. We structure asset groups, feeds and signals so PMax finds new customers instead of quietly claiming credit for branded searches and repeat buyers.
How we approach Google Performance Max services
PMax spends across Search, Shopping, YouTube, Display, Discover and Gmail from one budget, and the default reporting hides most of it. The common problems: one asset group for the whole catalogue, brand search absorbed and reported as new revenue, conversion goals that count calls and page views as sales, and weak creatives that push spend into low-quality placements.
We fix measurement first: primary conversions, values and new customer goals. Then we split asset groups by margin or theme using custom labels, add brand exclusions and account-level negatives, and supply proper image and video assets. Each week we read channel and search term insights, and where it makes sense we compare PMax against standard Shopping or Search. You get a campaign you can reason about, not a black box.
- Conversion tracking checked before a rupee is spent
- Fresh creative tested every month
- Budget decisions explained as well as reported
Working with Nians
One strategist owns your plan and brings in the specialists it needs. You hear from us every week, and every piece of work starts with an audit.
Why a Google specialist matters
Our Google specialists work in the platform every day, so setup, integrations and optimisation follow current best practice.
Compatibility check
We confirm how Google fits your current stack before anything changes.
Integrations
Google connected to your analytics, CRM and commerce tools so data flows both ways.
Safe migration
Coming to Google from another tool? We plan the move so history, tracking and settings come with you.
What our Google Performance Max Services include
The usual building blocks. We drop what you don’t need and add what you do.
Account audit & restructure
Clean campaign architecture that the algorithms can learn from.
Audience & keyword research
Intent, lookalikes and exclusions that cut waste.
Ad creative & copy
Variants built for testing, not one-off ads.
Bid & budget management
Spend moved daily towards what is returning.
Landing page testing
Post-click experience improved alongside the ads.
ROAS & CAC reporting
Blended and channel-level returns, tied to revenue.
How we deliver
You see the plan before any work starts.
Account audit
Structure, tracking, search terms and wasted spend, reviewed line by line.
Rebuild
A cleaner account structure with conversion tracking you can trust.
Creative
Several ad variants per audience, so there is always something to test.
Optimise
Bids, budgets, negatives and audiences adjusted every week.
Scale
Budget moves to what is profitable, one step at a time.
You may also be interested in
Case studies & resources
Real-world results and practical reading to help you plan your next step.
Client stories
How similar work has played out for other businesses.
Helpful resources
Guides, tools and articles our team recommends on this topic.
Questions we often hear
Straight answers to the things clients ask us most. If yours isn’t here, just ask.
Is Performance Max better than Shopping campaigns?
Why is my Performance Max campaign spending on my brand name?
What budget do we need to start?
Let’s plan your next stage of growth.
A free 30-minute session with a senior Nians strategist. You leave with a prioritised plan, whether or not you work with us.