Glossary
This glossary explains the marketing, SEO, AI, CRM and analytics terms that come up in our work, in plain English. Each entry covers what the term means, how it is used and why it matters to a business owner.
Glossary
Our industry loves acronyms. CAC, ROAS, LTV, CTR, LCP, RAG, ETL: proposals and reports are full of them, and business owners often nod along without being sure what they mean. That makes it harder to question an agency's recommendations or compare options properly.
Each glossary entry gives a short definition, a practical example and notes on how the term relates to decisions you might make. Where a metric is involved, we explain how it is calculated and what can distort it. Terms are linked to related entries and to the services or problems where they matter most, so you can move from a definition to how it applies to your business.
Search or browse alphabetically. If a term you need is missing, tell us and we will add it.
In this category
- Digital Marketing Glossary
- SEO Glossary
- PPC Glossary
- Analytics Glossary
- Ecommerce Glossary
- Social Media Glossary
Glossary
Other resources categories
Case studies & resources
Real-world results and practical reading to help you plan your next step.
Client stories
How similar work has played out for other businesses.
Helpful resources
Guides, tools and articles our team recommends on this topic.
Questions we often hear
Straight answers to the things clients ask us most. If yours isn’t here, just ask.
What is the difference between ROAS and ROI?
What does CAC mean in marketing?
Can Nians combine several resources in one engagement?
Do you work with businesses outside India?
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