Marketing Growth & Performance Solutions for Chief Marketing Officers
Credible solutions for chief marketing officers have to serve two masters: brand building that pays off over years and performance targets due this quarter. We plan and execute across SEO, paid media, content and brand, with measurement that shows how both contribute to revenue.
What you’re measured on
- Predictable revenue growth
- Healthy unit economics
- Speed of execution
- AI and digital readiness
Solutions for chief marketing officer
CMOs are pulled between long-term brand investment and short-term pipeline pressure. Budget conversations with finance focus on last-click numbers, which undervalue brand and content. Agencies specialise by channel, so nobody owns the overall plan. Meanwhile search is changing with AI answers, privacy rules limit tracking, and the team is asked to do more with the same headcount.
We start by agreeing how marketing will be measured: a mix of pipeline or revenue contribution, efficiency metrics, and brand indicators such as branded search and share of voice. Then we build an integrated plan across SEO and AI search visibility, Google and Meta ads, content, social and conversion. Specialists in each area work under one lead. Reporting combines channel data with CRM outcomes, so budget discussions with the CFO rest on shared numbers.
Start with a conversation
A role-specific consultation: we look at your current numbers and leave you with a short, prioritised plan.
Built around the priorities of a Chief Marketing Officer
Every recommendation is tied to the outcomes you are accountable for.
Predictable revenue growth
Healthy unit economics
Speed of execution
AI and digital readiness
Challenges we help you solve
The issues leaders in your role raise most often, and how each one is resolved.
Solutions for your role
Generate More Qualified Leads
SEO, Google Ads and Meta campaigns built around your sales team's definition of a qualified lead.
ExploreImprove Marketing ROI
Fix tracking, cut wasted spend and move budget to the channels that bring profitable customers.
ExploreImprove Lead Quality
Lead scoring, smarter forms and CRM-linked ad feedback so sales spends time on leads that can buy.
ExploreIncrease Brand Awareness
Positioning, social and influencer activity that makes the right buyers remember you for the right reason.
ExploreImprove Marketing Operations
Clean up the marketing stack, CRM data, workflows and reporting so campaigns launch faster with fewer errors.
ExploreBuild a Performance-Led Marketing Engine
Tracking, testing routines and budget rules that make every channel accountable for business results.
ExploreAutomate Marketing Operations
Lead routing, reporting, approvals and campaign setup automated across your CRM, ads and email tools.
ExploreMeasure Marketing Performance
Tracking, metric definitions and reports that link marketing spend to leads, pipeline and revenue.
ExploreImprove Attribution and Tracking
GA4, server-side tagging, Conversions API and CRM data connected so channel credit reflects real sales.
ExploreThe specialist services involved
What reporting looks like for a Chief Marketing Officer
One page, every month: the KPIs you own, what changed, why, and what happens next. The detail is there for your team. The summary is written for you.
You may also be interested in
Platforms you may be using
Case studies & resources
Real-world results and practical reading to help you plan your next step.
Client stories
How similar work has played out for other businesses.
Helpful resources
Guides, tools and articles our team recommends on this topic.
Questions we often hear
Straight answers to the things clients ask us most. If yours isn’t here, just ask.
How should a CMO split budget between brand and performance?
How is AI search changing SEO for marketers?
Will I get a dedicated point of contact?
How do we get started?
A consultation built around your role and targets.
A free 30-minute session with a senior Nians strategist. You leave with a prioritised plan, whether or not you work with us.