Performance Marketing Services
Performance marketing services should be measured against the numbers your finance team cares about, such as cost per sale or qualified lead. We run Google, Meta, LinkedIn and marketplace ads with tracking set up to show what each campaign really returns.
How we approach performance marketing services
Platform dashboards tend to over-report. Each claims the same sale, ROAS looks healthy, yet the bank balance does not match. Other common issues include broken conversion tracking, campaigns optimising for cheap clicks or low-value form fills, and creative that has not changed in months.
We fix tracking first: server-side events where needed, offline conversions from your CRM, and consistent UTM rules. Then we restructure accounts around margin or lead value, build a regular creative testing rhythm, and set bidding targets from your economics. Weekly reviews look at search terms, audiences, placements and landing pages. Reporting compares platform numbers with your own sales data. You get clear spend decisions instead of screenshots.
Suits ecommerce, lead generation and app businesses with budgets large enough to test properly.
- A plan built around revenue, not impressions
- One team running every channel, so nothing gets lost in hand-offs
- Plain-English reporting you can share with your board
Working with Nians
One strategist owns your plan and brings in the specialists it needs. You hear from us every week, and every piece of work starts with an audit.
What our Performance Marketing Services include
The usual building blocks. We drop what you don’t need and add what you do.
Channel strategy & media plan
Where to spend, in what order, against which targets.
Campaign build & launch
Search, social, programmatic and marketplace campaigns set up properly.
Creative & copy
Ads, landing pages and offers written to convert.
Conversion tracking
GA4, pixels and CRM events so every rupee is attributable.
Always-on optimisation
Weekly bid, audience and creative iterations.
Monthly growth reviews
Revenue-first reporting with clear next actions.
How we deliver
You see the plan before any work starts.
Audit
We look at every channel you run today, what it costs and what it actually returns.
Plan
A media plan with budgets, targets and the order we will tackle things in.
Launch
Campaigns, landing pages and tracking go live together, checked before spend starts.
Optimise
Weekly changes to bids, audiences and creative based on what the numbers say.
Report
A monthly review of revenue and cost per result, and what we shift next month.
You may also be interested in
Solutions this service is part of
Problems it helps solve
Who usually asks for it
Industries we deliver it in
Case studies & resources
Real-world results and practical reading to help you plan your next step.
Client stories
How similar work has played out for other businesses.
Helpful resources
Guides, tools and articles our team recommends on this topic.
Questions we often hear
Straight answers to the things clients ask us most. If yours isn’t here, just ask.
What is the minimum budget for performance marketing?
How do you report performance marketing results?
Can you work alongside our in-house team?
Let’s plan your next stage of growth.
A free 30-minute session with a senior Nians strategist. You leave with a prioritised plan, whether or not you work with us.