Meta Ads Management Services
Meta Ads management services today are mostly about creative, because targeting is increasingly handled by the algorithm. We run Facebook and Instagram campaigns with a steady supply of tested hooks, clean signal data and simple account structures.
How we approach Meta Ads management services
Accounts often have dozens of ad sets with small budgets, none leaving the learning phase. Creative is refreshed only when performance crashes. The pixel misses conversions because the Conversions API was never set up, so the algorithm optimises on partial data.
We consolidate campaigns so each gets enough conversions to learn, and use Advantage+ where it fits your goals. The Conversions API is configured with event deduplication. Creative becomes a weekly routine: new hooks, formats, user-generated videos, static ads and carousels, each tagged so we learn which angles work. We watch frequency, CPMs and creative fatigue, and compare results with your own sales data.
Suits D2C, ecommerce, app and lead generation businesses selling to consumers or SMBs.
- Conversion tracking checked before a rupee is spent
- Fresh creative tested every month
- Budget decisions explained as well as reported
Working with Nians
One strategist owns your plan and brings in the specialists it needs. You hear from us every week, and every piece of work starts with an audit.
What our Meta Ads Management Services include
The usual building blocks. We drop what you don’t need and add what you do.
Account audit & restructure
Clean campaign architecture that the algorithms can learn from.
Audience & keyword research
Intent, lookalikes and exclusions that cut waste.
Ad creative & copy
Variants built for testing, not one-off ads.
Bid & budget management
Spend moved daily towards what is returning.
Landing page testing
Post-click experience improved alongside the ads.
ROAS & CAC reporting
Blended and channel-level returns, tied to revenue.
How we deliver
You see the plan before any work starts.
Account audit
Structure, tracking, search terms and wasted spend, reviewed line by line.
Rebuild
A cleaner account structure with conversion tracking you can trust.
Creative
Several ad variants per audience, so there is always something to test.
Optimise
Bids, budgets, negatives and audiences adjusted every week.
Scale
Budget moves to what is profitable, one step at a time.
Platforms we use for this work
You may also be interested in
Solutions this service is part of
Problems it helps solve
Who usually asks for it
Industries we deliver it in
Case studies & resources
Real-world results and practical reading to help you plan your next step.
Client stories
How similar work has played out for other businesses.
Helpful resources
Guides, tools and articles our team recommends on this topic.
Questions we often hear
Straight answers to the things clients ask us most. If yours isn’t here, just ask.
How many ad creatives do we need for Meta Ads?
Is Advantage+ better than manual campaigns?
What budget do we need to start?
Let’s plan your next stage of growth.
A free 30-minute session with a senior Nians strategist. You leave with a prioritised plan, whether or not you work with us.