×MiMicrosoft Ads Services & Solutions
Microsoft Ads services help you reach searchers on Bing, Edge and partner sites, often at lower cost per click than Google. We import and adapt your Google campaigns, then add LinkedIn profile targeting that suits B2B audiences.
Microsoft Ads Services & Solutions
Most advertisers either ignore Microsoft Ads or import Google campaigns once and forget them. Imported campaigns carry settings that do not fit, like search partner sources sending junk traffic, budgets that never refresh and conversion tracking left broken because the UET tag was never installed. Results look poor and the channel gets dismissed.
We set up the UET tag and conversion goals properly, then import Google campaigns as a starting point and adjust bids, match types, audiences and ad copy. Search partners are reviewed and excluded where quality is low. For B2B, we add LinkedIn profile targeting by company, industry and job function, which is unique to Microsoft Ads. Weekly checks cover search terms and negatives.
Volume is smaller than Google, so this works best as an addition once Google Ads is running well.
Also searched as
Capability matrix
Pick one stage or let us run all five.
| Stage | What it covers |
|---|---|
| Setup | New Microsoft Ads accounts or instances configured to best practice, with permissions and naming conventions. |
| Migration | Moving to Microsoft Ads from another tool without losing history, tracking or performance. |
| Integration | Microsoft Ads connected to your analytics, CRM, commerce and data warehouse. |
| Optimisation | Ongoing tuning of Microsoft Ads based on performance data and platform updates. |
| Management | Day-to-day running of Microsoft Ads by a certified specialist, with monthly reporting. |
Talk to a Microsoft Ads specialist
Tell us what you run today and what is not working. We will tell you honestly what we would change first.
From audit to optimised Microsoft Ads
Audit
Review your current Microsoft Ads setup and data.
Build
Configure, integrate and migrate.
Launch
Go live with tracking verified.
Optimise
Improve every week against agreed KPIs.
Microsoft Ads services
Microsoft Ads Management Services
Bing search campaigns with cleaned-up Google imports, LinkedIn profile targeting and their own bids and negatives.
ExploreMicrosoft Ads Services
Bing search campaigns adapted from Google Ads, with LinkedIn profile targeting and separate bids for business buyers.
ExploreYou may also be interested in
Solutions using Microsoft Ads
Problems it helps fix
Who uses it
Other search & advertising platforms
Case studies & resources
Real-world results and practical reading to help you plan your next step.
Client stories
How similar work has played out for other businesses.
Helpful resources
Guides, tools and articles our team recommends on this topic.
Questions we often hear
Straight answers to the things clients ask us most. If yours isn’t here, just ask.
Is Microsoft Ads worth it in India?
Can we import our Google Ads campaigns into Microsoft Ads?
Can you fix an existing Microsoft Ads setup?
Do you integrate Microsoft Ads with other tools?
Get more out of the platforms you already pay for.
A free 30-minute session with a senior Nians strategist. You leave with a prioritised plan, whether or not you work with us.