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Marketing Solutions

Build a Performance-Led Marketing Engine

You can only build a performance-led marketing engine with three things in place: tracking you trust, a regular testing habit and budget rules everyone agrees on. We set these up across Google, Meta and your other channels, so decisions rest on outcomes rather than opinions.

Talk to an Expert How it works

What you can expect to move

  • Share of search
  • Campaign ROI
  • Brand reach
  • Speed to market
The problem

Why “build a performance-led marketing engine” rarely happens with one channel

Many teams call themselves performance-led but run on platform dashboards and gut feel. Conversion events are set up inconsistently, campaigns are judged on clicks or platform ROAS, and tests run without a hypothesis or enough data to conclude anything. Budget changes happen in big monthly swings, often after a single bad week, which resets the learning on automated bidding.

We start with a measurement plan: what counts as a conversion at each stage, how it is tracked in GA4 and the CRM, and how offline outcomes feed back to Google and Meta. Then we set a testing calendar for creatives, audiences, offers and landing pages, with clear win criteria. Budget rules define when to scale, hold or pause. Weekly reviews follow a fixed format, so the team spends its time deciding rather than assembling reports.

How Nians approaches it

We find the constraint first, then put the right specialist services under one plan and one owner, so every change is measured against the same outcome.

How the solution works

How it all comes together

Diagnose

Baseline the metric, find the constraint and size the opportunity.

Design

Choose the service mix and sequence that removes the constraint fastest.

Deploy

Specialists execute in parallel under one plan and one owner.

Optimise

Weekly iteration against the outcome, not vanity metrics.

The service bundle

Services that deliver this solution

Each one is a specialist discipline. Together they remove the constraint.

Performance Marketing Services

Google, Meta, LinkedIn and marketplace ads optimised on real sales or qualified leads, with clean tracking.

Digital Marketing Services
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Google Ads Management Services

Search, Shopping, Performance Max and YouTube campaigns with accurate conversion tracking and weekly waste checks.

Paid Advertising Services
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Meta Ads Management Services

Facebook and Instagram ads with weekly creative testing, Conversions API set-up and lean campaign structures.

Paid Advertising Services
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LinkedIn Ads Management Services

Account and job title targeting, thought leader ads and lead gen forms measured on meetings and pipeline.

Paid Advertising Services
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Conversion Rate Optimization Services

Find and fix where visitors drop off, using analytics, session recordings, user research and testing.

UX and CRO Services
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Marketing Analytics Services

Joined-up reporting from ad spend to CRM revenue, with channel performance, funnel drop-offs and cost per customer.

Analytics and Data Services
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Expected outcomes

What we measure

Share of search

Baselined in week one and reported monthly.

Campaign ROI

Baselined in week one and reported monthly.

Brand reach

Baselined in week one and reported monthly.

Speed to market

Baselined in week one and reported monthly.

Engagement timeline

Your first three months

MONTH ONE

Diagnose & quick wins

Audit, tracking fixes, baseline and the first quick wins live.

MONTH TWO

Build & launch

Core changes shipped across the service bundle; testing begins.

MONTH THREE

Optimise & scale

Double down on what works, cut what does not, plan the next quarter.

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You may also be interested in

Roles that use it

Solutions for Chief Marketing OfficerSolutions for Marketing HeadSolutions for Digital Marketing ManagerSolutions for Performance Marketing Manager

Platforms involved

Google AdsMeta Ads

More marketing solutions

Increase Brand AwarenessLaunch a New ProductBuild Omnichannel MarketingImprove Marketing OperationsStrengthen Digital Brand Presence
Learn more

Case studies & resources

Real-world results and practical reading to help you plan your next step.

Client stories

How similar work has played out for other businesses.

3.1xblended ROASScaling a D2C skincare brand profitablyRead the story −36%cost per qualified leadLowering acquisition costs for an insurance brokerRead the story −42%cost per site visitLowering cost per site visit for a residential developerRead the story
Browse all case studies

Helpful resources

Guides, tools and articles our team recommends on this topic.

ArticleHow to choose marketing channels that fit your buyers and budgetArticleCustomer retention vs acquisition: why repeat buyers come before more adsFree toolMarketing ROI CalculatorFree toolMarketing Budget CalculatorGlossaryDigital Marketing Glossary
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FAQ

Questions we often hear

Straight answers to the things clients ask us most. If yours isn’t here, just ask.

Still have a question?Talk to a strategist. We usually reply within one working day.Ask us directly
What does performance-led marketing mean?
It means every channel and campaign is judged on measurable business outcomes, such as qualified leads, sales or margin, and budget moves based on that evidence. It does not mean only running paid ads. SEO, content and brand work can be performance-led too, as long as they are measured properly.
What do we need before building a performance marketing engine?
Reliable conversion tracking, a clear definition of a good lead or sale, enough budget to test, and someone with the authority to move money. If tracking is broken or sales outcomes are not recorded, fix that first, because every later decision depends on it.
How quickly can you help us build a performance-led marketing engine?
Quick wins usually go live in the first month, and the bigger structural changes land over the following two. You see the plan and milestones before we start.
Do we need all the services in the bundle?
Not always. The diagnosis tells us which ones matter for you. Some clients start with two, others with the full bundle.
Can you work with our in-house team?
Yes. We often lead strategy and specialist execution while your team owns brand, approvals and day-to-day channels.
Next step

Talk it through with someone who has done it before.

A free 30-minute session with a senior Nians strategist. You leave with a prioritised plan, whether or not you work with us.

Talk to an Expert
Talk to an Expert
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