Generate More Qualified Leads
Raising lead volume is easy; the harder job is to generate more qualified leads that your sales team actually wants to call. We agree what a qualified lead looks like with sales, then shape SEO, Google Ads and Meta campaigns around that definition.
What you can expect to move
- Qualified leads
- Cost per acquisition
- Revenue growth
- Marketing ROI
Why “generate more qualified leads” rarely happens with one channel
Lead problems usually begin with a vague goal. Campaigns are optimised for form fills, so platforms find people who fill forms, including students, job seekers and competitors. Lead forms ask too little, broad keywords match irrelevant searches, and nobody feeds sales outcomes back to the ad accounts. Sales stops trusting marketing leads and the two teams argue over spreadsheets.
The first step is reviewing a recent batch of leads with sales and tagging which ones became opportunities. Those patterns set the targeting: keywords with buying intent, LinkedIn or Meta audiences by role and company size, content that answers late-stage questions, and forms with a qualifying question or two. Offline conversions from your CRM go back to Google and Meta so bidding learns from real outcomes. You see cost per qualified lead and per opportunity, not only cost per lead.
We find the constraint first, then put the right specialist services under one plan and one owner, so every change is measured against the same outcome.
How it all comes together
Diagnose
Baseline the metric, find the constraint and size the opportunity.
Design
Choose the service mix and sequence that removes the constraint fastest.
Deploy
Specialists execute in parallel under one plan and one owner.
Optimise
Weekly iteration against the outcome, not vanity metrics.
Services that deliver this solution
Each one is a specialist discipline. Together they remove the constraint.
SEO Services
Technical SEO, keyword strategy, content and link earning, measured against leads and sales from search.
ExploreGoogle Ads Management Services
Search, Shopping, Performance Max and YouTube campaigns with accurate conversion tracking and weekly waste checks.
ExploreMeta Ads Management Services
Facebook and Instagram ads with weekly creative testing, Conversions API set-up and lean campaign structures.
ExploreLanding Page Development Services
Fast, trackable campaign pages built in Webflow, WordPress, Unbounce or code, with forms and CRM sync.
ExploreConversion Rate Optimization Services
Find and fix where visitors drop off, using analytics, session recordings, user research and testing.
ExploreCRM Integration Services
Connect your CRM to website forms, ERP, Tally, telephony, WhatsApp and ad platforms with clear data ownership rules.
ExploreMarketing Analytics Services
Joined-up reporting from ad spend to CRM revenue, with channel performance, funnel drop-offs and cost per customer.
ExploreWhat we measure
Qualified leads
Baselined in week one and reported monthly.
Cost per acquisition
Baselined in week one and reported monthly.
Revenue growth
Baselined in week one and reported monthly.
Marketing ROI
Baselined in week one and reported monthly.
Your first three months
Diagnose & quick wins
Audit, tracking fixes, baseline and the first quick wins live.
Build & launch
Core changes shipped across the service bundle; testing begins.
Optimise & scale
Double down on what works, cut what does not, plan the next quarter.
You may also be interested in
Problems this solves
Roles that use it
Industries
Platforms involved
Case studies & resources
Real-world results and practical reading to help you plan your next step.
Client stories
How similar work has played out for other businesses.
Helpful resources
Guides, tools and articles our team recommends on this topic.
Questions we often hear
Straight answers to the things clients ask us most. If yours isn’t here, just ask.
What makes a lead qualified?
Will fewer leads hurt our pipeline?
How quickly can you help us generate more qualified leads?
Do we need all the services in the bundle?
Can you work with our in-house team?
Talk it through with someone who has done it before.
A free 30-minute session with a senior Nians strategist. You leave with a prioritised plan, whether or not you work with us.