Increase Brand Awareness
To increase brand awareness that actually helps sales, you need to be known by the right buyers for the right thing. We sharpen your positioning, then build social, influencer and content activity that repeats it consistently where your audience spends time.
What you can expect to move
- Share of search
- Campaign ROI
- Brand reach
- Speed to market
Why “increase brand awareness” rarely happens with one channel
Awareness campaigns often waste money because the brand has nothing distinctive to say. Messages change with each campaign, visuals vary by agency, and influencer posts get bought on follower counts rather than audience fit. Impressions look large in the report, but searches for the brand name stay flat and the sales team still hears 'never heard of you'.
First comes positioning: who you are for, what you want to be remembered for, and the distinctive assets, such as colours, phrases and characters, that make you recognisable. Then we plan reach activity around those assets, using social content, creator partnerships, PR and video ads aimed at the audiences that matter. Measurement goes past impressions to branded search volume, direct traffic, share of voice and, where budget allows, brand lift studies.
We find the constraint first, then put the right specialist services under one plan and one owner, so every change is measured against the same outcome.
How it all comes together
Diagnose
Baseline the metric, find the constraint and size the opportunity.
Design
Choose the service mix and sequence that removes the constraint fastest.
Deploy
Specialists execute in parallel under one plan and one owner.
Optimise
Weekly iteration against the outcome, not vanity metrics.
Services that deliver this solution
Each one is a specialist discipline. Together they remove the constraint.
Brand Strategy Services
Research, positioning, architecture, personality and messaging brought together into a brand plan your teams can act on.
ExploreSocial Media Marketing Services
Strategy, content, creators and paid social combined into one plan measured against leads and sales.
ExploreInfluencer Marketing Services
Creator vetting, briefs, contracts, usage rights and sales tracking for influencer campaigns in India.
ExploreContent Marketing Services
Strategy, SEO articles, thought leadership, distribution and measurement tied to leads and pipeline.
ExploreVideo Production Services
Brand films, ads, product shoots, testimonials and corporate videos produced from script to final edit.
ExploreDigital PR Services
Data stories, expert commentary and journalist outreach that earn press coverage and authoritative links.
ExploreWhat we measure
Share of search
Baselined in week one and reported monthly.
Campaign ROI
Baselined in week one and reported monthly.
Brand reach
Baselined in week one and reported monthly.
Speed to market
Baselined in week one and reported monthly.
Your first three months
Diagnose & quick wins
Audit, tracking fixes, baseline and the first quick wins live.
Build & launch
Core changes shipped across the service bundle; testing begins.
Optimise & scale
Double down on what works, cut what does not, plan the next quarter.
You may also be interested in
Problems this solves
Roles that use it
Industries
Case studies & resources
Real-world results and practical reading to help you plan your next step.
Client stories
How similar work has played out for other businesses.
Helpful resources
Guides, tools and articles our team recommends on this topic.
Questions we often hear
Straight answers to the things clients ask us most. If yours isn’t here, just ask.
How do you measure brand awareness?
How long does it take to build brand awareness?
How quickly can you help us increase brand awareness?
Do we need all the services in the bundle?
Can you work with our in-house team?
Talk it through with someone who has done it before.
A free 30-minute session with a senior Nians strategist. You leave with a prioritised plan, whether or not you work with us.