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Email and Retention Services

Email Marketing Services

Email marketing services only pay off if your messages reach the inbox, which many Indian senders quietly fail to do. We fix deliverability and list health first, then build automated flows and campaigns that earn their place.

Book a Free Consultation How it works
Helping brands grow since 2013
Our approach

How we approach email marketing services

Picture a list built over years, never cleaned, sent the same promotional email every week. Open rates fall, Gmail starts routing mail to Promotions or spam, and the team concludes email does not work. Often SPF, DKIM and DMARC are not even set up correctly.

We start with an audit of authentication, sender reputation, list sources and engagement. Inactive contacts are segmented and either re-engaged or removed. Then we build the flows that do most of the work: welcome, browse and cart abandonment, post-purchase, win-back and lead nurture. Campaigns are planned around useful content and offers by segment, not one blast to everyone. Reporting tracks revenue or pipeline per email, plus deliverability signals.

We work in Klaviyo, Mailchimp, HubSpot, Brevo, Zoho and similar tools.

  • Automated journeys from welcome to win-back
  • Segments based on real behaviour
  • Deliverability checked so emails reach the inbox

Working with Nians

One strategist owns your plan and brings in the specialists it needs. You hear from us every week, and every piece of work starts with an audit.

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What’s included

What our Email Marketing Services include

The usual building blocks. We drop what you don’t need and add what you do.

Lifecycle map

Every stage from first purchase to loyal advocate.

Segmentation

Audiences built on behaviour, value and intent.

Automated flows

Welcome, abandon, post-purchase and win-back.

Campaign creative

Emails, SMS and WhatsApp messages that get opened.

Deliverability

Authentication, list hygiene and inbox placement.

Retention reporting

Repeat rate, LTV and revenue per subscriber.

Our process

How we deliver

You see the plan before any work starts.

Lifecycle map

Every stage from first purchase to lapsed customer.

Segment

Audiences built on behaviour and value.

Build flows

Welcome, abandoned cart, post-purchase and win-back sequences.

Campaigns

A regular calendar of emails, SMS and WhatsApp messages.

Deliverability

Sender health watched so messages reach the inbox.

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You may also be interested in

Solutions this service is part of

Increase Online SalesBuild Omnichannel MarketingImprove Customer EngagementIncrease Customer RetentionIncrease Average Order Value

Problems it helps solve

Low Average Order ValueLow Email EngagementLow Customer Retention

Who usually asks for it

Solutions for Chief Revenue OfficerSolutions for Chief Growth OfficerSolutions for Growth ManagerSolutions for Sales DirectorSolutions for Sales ManagerSolutions for Revenue TeamSolutions for Business Development TeamSolutions for Inside Sales Team

Industries we deliver it in

EdTech Digital SolutionsRetail Digital SolutionsD2C Digital SolutionsNGO Digital SolutionsFashion Digital Solutions

Related email and retention services

Newsletter Marketing ServicesLifecycle Marketing ServicesLoyalty Marketing ServicesSMS Marketing ServicesPush Notification Marketing ServicesWhatsApp Marketing Services
Learn more

Case studies & resources

Real-world results and practical reading to help you plan your next step.

Client stories

How similar work has played out for other businesses.

+44%repeat purchase rateRaising repeat purchases for a D2C wellness brandRead the story +73%monthly donorsGrowing monthly donors for a non-profitRead the story 3.1xblended ROASScaling a D2C skincare brand profitablyRead the story
Browse all case studies

Helpful resources

Guides, tools and articles our team recommends on this topic.

GuideEmail Marketing GuideArticleCustomer retention vs acquisition: why repeat buyers come before more adsTemplateEmail Campaign PlannerGlossaryDigital Marketing Glossary
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FAQ

Questions we often hear

Straight answers to the things clients ask us most. If yours isn’t here, just ask.

Still have a question?Talk to a strategist. We usually reply within one working day.Ask us directly
Why are our marketing emails going to spam?
Usually it is missing or wrong domain authentication, sending to old or bought lists, or low engagement over time. Gmail and Yahoo now expect proper SPF, DKIM, DMARC and easy unsubscribe. We check these first, then fix list quality and sending patterns.
How often should we send marketing emails?
As often as you have something useful to say and your engaged readers keep opening. Many brands send weekly to engaged segments and less often to colder ones. Automated flows run alongside, triggered by behaviour rather than a calendar.
Can you use WhatsApp for marketing?
Yes, within WhatsApp's business policies. It works especially well for order updates, reminders and high-intent offers.
Next step

Let’s plan your next stage of growth.

A free 30-minute session with a senior Nians strategist. You leave with a prioritised plan, whether or not you work with us.

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