Lead Generation Solutions for Business Development Teams
Sensible solutions for business development teams focus on getting meetings with the right accounts, then making sure no conversation is lost. We run LinkedIn lead generation and ads against your target account list and set up a CRM that keeps every prospect moving.
What you’re measured on
- Pipeline coverage
- Lead quality and speed-to-lead
- Win rate
- Rep productivity
Solutions for business development team
BD teams often rely on personal networks, events and cold outreach that scales poorly. Prospect lists are bought or scraped and go stale quickly, LinkedIn messages are generic, and follow-up depends on each person's memory. Without a CRM process, nobody knows which accounts have been contacted, what was said, or which opportunities are slipping.
We build an ideal customer profile and target account list with your team, then run LinkedIn outreach and Sponsored Content aimed at decision-makers in those accounts, with messaging tested by segment. Responses and meetings flow into a CRM configured for your BD process, with stages, reminders and templates. Weekly reports show accounts reached, replies, meetings and opportunities created, so effort goes where it pays.
Start with a conversation
A role-specific consultation: we look at your current numbers and leave you with a short, prioritised plan.
Built around the priorities of a Business Development Team
Every recommendation is tied to the outcomes you are accountable for.
Pipeline coverage
Lead quality and speed-to-lead
Win rate
Rep productivity
Challenges we help you solve
The issues leaders in your role raise most often, and how each one is resolved.
Solutions for your role
Generate More Qualified Leads
SEO, Google Ads and Meta campaigns built around your sales team's definition of a qualified lead.
ExploreIncrease Sales Pipeline
Demand generation, LinkedIn campaigns and outbound aimed at your ideal accounts, measured by opportunities created.
ExploreAutomate Lead Nurturing
Email, WhatsApp and CRM sequences that keep not-yet-ready leads warm and pass them to sales on time.
ExploreThe specialist services involved
What reporting looks like for a Business Development Team
One page, every month: the KPIs you own, what changed, why, and what happens next. The detail is there for your team. The summary is written for you.
You may also be interested in
Case studies & resources
Real-world results and practical reading to help you plan your next step.
Client stories
How similar work has played out for other businesses.
Helpful resources
Guides, tools and articles our team recommends on this topic.
Questions we often hear
Straight answers to the things clients ask us most. If yours isn’t here, just ask.
Does LinkedIn outreach still work for B2B lead generation?
What CRM is best for a business development team?
Will I get a dedicated point of contact?
How do we get started?
A consultation built around your role and targets.
A free 30-minute session with a senior Nians strategist. You leave with a prioritised plan, whether or not you work with us.