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Growth & Revenue Solutions

Increase Online Sales

Many brands try to increase online sales by buying more traffic, when the store itself is losing buyers at the product page or checkout. We fix conversion first, clean up your Google Shopping feed, then scale the campaigns that bring profitable orders.

Talk to an Expert How it works

What you can expect to move

  • Qualified leads
  • Cost per acquisition
  • Revenue growth
  • Marketing ROI
The problem

Why “increase online sales” rarely happens with one channel

Online sales problems often hide in the details. Product titles do not match how people search, images do not show scale or texture, delivery dates and return terms are buried, and checkout asks for too much. On the ads side, the Merchant Center feed carries thin titles and missing attributes, so Shopping ads show for the wrong queries or not at all.

First comes your analytics funnel from landing to purchase, split by device and traffic source, and a review of the top product pages. Fixes go out in priority order: page content and trust signals, payment and COD options, checkout steps, then feed optimisation for Google Shopping and Performance Max. Once conversion improves, we scale spend on products with healthy margins and stock. The work suits brands selling on their own website, whether on Shopify, WooCommerce, Magento or a custom build.

How Nians approaches it

We find the constraint first, then put the right specialist services under one plan and one owner, so every change is measured against the same outcome.

How the solution works

How it all comes together

Diagnose

Baseline the metric, find the constraint and size the opportunity.

Design

Choose the service mix and sequence that removes the constraint fastest.

Deploy

Specialists execute in parallel under one plan and one owner.

Optimise

Weekly iteration against the outcome, not vanity metrics.

The service bundle

Services that deliver this solution

Each one is a specialist discipline. Together they remove the constraint.

Ecommerce Consulting Services

Advice on platform, channel mix, merchandising and margins for brands selling online, with help to execute.

Website and Ecommerce Services
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Conversion Rate Optimization Services

Find and fix where visitors drop off, using analytics, session recordings, user research and testing.

UX and CRO Services
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Google Shopping Ads Services

Feed-led Shopping campaigns, segmented by margin and performance, with search query control and regular bid reviews.

Platform-Specific Services
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Meta Ads Management Services

Facebook and Instagram ads with weekly creative testing, Conversions API set-up and lean campaign structures.

Paid Advertising Services
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Email Marketing Services

Deliverability fixes, list hygiene, automated flows and regular campaigns that reach the inbox and get read.

Email and Retention Services
Explore

Marketing Automation Services

Platform setup, lead capture, segmentation, nurture flows and reporting in HubSpot, Zoho, Klaviyo or similar tools.

Automation Services
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Expected outcomes

What we measure

Qualified leads

Baselined in week one and reported monthly.

Cost per acquisition

Baselined in week one and reported monthly.

Revenue growth

Baselined in week one and reported monthly.

Marketing ROI

Baselined in week one and reported monthly.

Engagement timeline

Your first three months

MONTH ONE

Diagnose & quick wins

Audit, tracking fixes, baseline and the first quick wins live.

MONTH TWO

Build & launch

Core changes shipped across the service bundle; testing begins.

MONTH THREE

Optimise & scale

Double down on what works, cut what does not, plan the next quarter.

Explore more

You may also be interested in

Problems this solves

Low ROASShopping Cart AbandonmentLow Online Sales

Roles that use it

Solutions for E-commerce Manager

Industries

EdTech Digital SolutionsRetail Digital SolutionsHospitality Digital SolutionsTravel Digital SolutionsJewellery Digital SolutionsFashion Digital Solutions

Platforms involved

Meta AdsAmazon AdsInstagramTikTokPinterestShopifyWooCommerceMagento

More growth & revenue solutions

Generate More Qualified LeadsIncrease Website TrafficImprove Marketing ROIReduce Customer Acquisition CostScale Revenue GrowthImprove Lead QualityBuild a High-Converting Marketing Funnel
Learn more

Case studies & resources

Real-world results and practical reading to help you plan your next step.

Client stories

How similar work has played out for other businesses.

3.1xblended ROASScaling a D2C skincare brand profitablyRead the story +92%marketplace revenueGrowing marketplace sales across Amazon and FlipkartRead the story +67%online revenueIncreasing online sales for a jewellery brandRead the story
Browse all case studies

Helpful resources

Guides, tools and articles our team recommends on this topic.

GuideEcommerce GuideArticleWebsite speed and sales: how slow pages cost you customersFree toolConversion Rate CalculatorTemplateSEO Audit ChecklistGlossaryEcommerce Glossary
Explore all resources
FAQ

Questions we often hear

Straight answers to the things clients ask us most. If yours isn’t here, just ask.

Still have a question?Talk to a strategist. We usually reply within one working day.Ask us directly
Why is my website getting traffic but no sales?
Usually because the traffic is the wrong fit or the store creates doubt. Check which sources bring visitors who never add to cart, then review product pages for unclear pricing, missing delivery dates, reviews and return terms. Mobile checkout friction is the other common cause.
Do Google Shopping ads work for small stores?
They can, especially for products people search for by name or type. Success depends heavily on the product feed: accurate titles, prices, images and attributes. Small stores should start with their best-margin products, control spend tightly and add more as results come in.
How quickly can you help us increase online sales?
Quick wins usually go live in the first month, and the bigger structural changes land over the following two. You see the plan and milestones before we start.
Do we need all the services in the bundle?
Not always. The diagnosis tells us which ones matter for you. Some clients start with two, others with the full bundle.
Can you work with our in-house team?
Yes. We often lead strategy and specialist execution while your team owns brand, approvals and day-to-day channels.
Next step

Talk it through with someone who has done it before.

A free 30-minute session with a senior Nians strategist. You leave with a prioritised plan, whether or not you work with us.

Talk to an Expert
Talk to an Expert
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