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Marketing Solutions

Build Omnichannel Marketing

Brands that build omnichannel marketing well start with shared customer data, not more channels. We connect your store, CRM, email, WhatsApp, social and ads so each message knows what the customer has already seen, bought or asked about.

Talk to an Expert How it works

What you can expect to move

  • Share of search
  • Campaign ROI
  • Brand reach
  • Speed to market
The problem

Why “build omnichannel marketing” rarely happens with one channel

Most multichannel programmes are really several single-channel programmes running side by side. The email team sends a sale reminder to someone who bought yesterday on WhatsApp. Retargeting ads chase a customer who already ordered in-store. Each channel has its own list, its own calendar and its own report, and customers notice the gaps long before marketing does.

We map where customer data lives today and decide on the single record, usually your CRM or a customer data platform. Then we connect sources such as the online store, POS, forms and support tools, set up shared segments, and define which channel handles which moment: discovery, consideration, purchase, onboarding, repeat. Suppression rules stop people being messaged twice. Reporting looks at customers and revenue across channels, so you can see how they work together rather than competing for credit.

How Nians approaches it

We find the constraint first, then put the right specialist services under one plan and one owner, so every change is measured against the same outcome.

How the solution works

How it all comes together

Diagnose

Baseline the metric, find the constraint and size the opportunity.

Design

Choose the service mix and sequence that removes the constraint fastest.

Deploy

Specialists execute in parallel under one plan and one owner.

Optimise

Weekly iteration against the outcome, not vanity metrics.

The service bundle

Services that deliver this solution

Each one is a specialist discipline. Together they remove the constraint.

Omnichannel Marketing Services

Stores, website, app, marketplaces and messaging connected around one customer record and consistent offers.

Digital Marketing Services
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Social Media Marketing Services

Strategy, content, creators and paid social combined into one plan measured against leads and sales.

Social Media Marketing Services
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Email Marketing Services

Deliverability fixes, list hygiene, automated flows and regular campaigns that reach the inbox and get read.

Email and Retention Services
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WhatsApp Marketing Services

Business API set-up, approved templates, broadcasts, chatbots and cart recovery on WhatsApp that customers actually welcome.

Email and Retention Services
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Google Ads Management Services

Search, Shopping, Performance Max and YouTube campaigns with accurate conversion tracking and weekly waste checks.

Paid Advertising Services
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Marketing Automation Services

Platform setup, lead capture, segmentation, nurture flows and reporting in HubSpot, Zoho, Klaviyo or similar tools.

Automation Services
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Expected outcomes

What we measure

Share of search

Baselined in week one and reported monthly.

Campaign ROI

Baselined in week one and reported monthly.

Brand reach

Baselined in week one and reported monthly.

Speed to market

Baselined in week one and reported monthly.

Engagement timeline

Your first three months

MONTH ONE

Diagnose & quick wins

Audit, tracking fixes, baseline and the first quick wins live.

MONTH TWO

Build & launch

Core changes shipped across the service bundle; testing begins.

MONTH THREE

Optimise & scale

Double down on what works, cut what does not, plan the next quarter.

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You may also be interested in

Industries

Retail Digital SolutionsFMCG Digital SolutionsAutomotive Digital SolutionsFashion Digital Solutions

More marketing solutions

Increase Brand AwarenessLaunch a New ProductImprove Marketing OperationsStrengthen Digital Brand PresenceBuild a Performance-Led Marketing Engine
Learn more

Case studies & resources

Real-world results and practical reading to help you plan your next step.

Client stories

How similar work has played out for other businesses.

3.1xblended ROASScaling a D2C skincare brand profitablyRead the story 4.2xengagement rateBuilding a social-first fashion labelRead the story +58%test-drive bookingsBringing more test drives to a car dealership groupRead the story
Browse all case studies

Helpful resources

Guides, tools and articles our team recommends on this topic.

ArticleHow to choose marketing channels that fit your buyers and budgetArticleCustomer retention vs acquisition: why repeat buyers come before more adsFree toolMarketing ROI CalculatorFree toolMarketing Budget CalculatorGlossaryDigital Marketing Glossary
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FAQ

Questions we often hear

Straight answers to the things clients ask us most. If yours isn’t here, just ask.

Still have a question?Talk to a strategist. We usually reply within one working day.Ask us directly
What is the difference between multichannel and omnichannel marketing?
Multichannel means being present on several channels. Omnichannel means those channels share data and coordinate, so a customer's actions on one change what they see on another. Omnichannel needs connected systems and shared segments; multichannel only needs an account on each platform.
Do we need a customer data platform for omnichannel marketing?
Not always. Many businesses can connect their CRM, ecommerce platform and messaging tools directly and get most of the benefit. A CDP helps when you have many data sources and high volumes, and need segments that update in real time. We recommend one only when simpler integrations hit their limits.
How quickly can you help us build omnichannel marketing?
Quick wins usually go live in the first month, and the bigger structural changes land over the following two. You see the plan and milestones before we start.
Do we need all the services in the bundle?
Not always. The diagnosis tells us which ones matter for you. Some clients start with two, others with the full bundle.
Can you work with our in-house team?
Yes. We often lead strategy and specialist execution while your team owns brand, approvals and day-to-day channels.
Next step

Talk it through with someone who has done it before.

A free 30-minute session with a senior Nians strategist. You leave with a prioritised plan, whether or not you work with us.

Talk to an Expert
Talk to an Expert
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