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Email and Retention Services

SMS Marketing Services

SMS marketing services in India start with DLT: registered headers and approved templates, or your messages simply do not deliver. We handle the compliance set-up, then plan segmented campaigns and alerts that people actually read.

Book a Free Consultation How it works
Helping brands grow since 2013
Our approach

How we approach SMS marketing services

SMS still reaches people who ignore email, but Indian regulations make it fiddly. Templates get rejected, headers are mismatched, variables break, and messages fail silently. On the marketing side, blasting the same offer to the whole database leads to DND complaints and wasted credits.

We register or audit your DLT entity, headers and templates, and structure templates with variables so you can personalise within the rules. Then we split your list by behaviour and value, keep promotional sends to relevant segments, and pair SMS with WhatsApp and email so each does what it does best. Links are tracked so you see clicks and sales. You get approved templates, a sending plan and clear reporting on delivery and conversions.

  • Automated journeys from welcome to win-back
  • Segments based on real behaviour
  • Deliverability checked so emails reach the inbox

Working with Nians

One strategist owns your plan and brings in the specialists it needs. You hear from us every week, and every piece of work starts with an audit.

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What’s included

What our SMS Marketing Services include

The usual building blocks. We drop what you don’t need and add what you do.

Lifecycle map

Every stage from first purchase to loyal advocate.

Segmentation

Audiences built on behaviour, value and intent.

Automated flows

Welcome, abandon, post-purchase and win-back.

Campaign creative

Emails, SMS and WhatsApp messages that get opened.

Deliverability

Authentication, list hygiene and inbox placement.

Retention reporting

Repeat rate, LTV and revenue per subscriber.

Our process

How we deliver

You see the plan before any work starts.

Lifecycle map

Every stage from first purchase to lapsed customer.

Segment

Audiences built on behaviour and value.

Build flows

Welcome, abandoned cart, post-purchase and win-back sequences.

Campaigns

A regular calendar of emails, SMS and WhatsApp messages.

Deliverability

Sender health watched so messages reach the inbox.

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You may also be interested in

Related email and retention services

Email Marketing ServicesNewsletter Marketing ServicesLifecycle Marketing ServicesLoyalty Marketing ServicesPush Notification Marketing ServicesWhatsApp Marketing Services
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Case studies & resources

Real-world results and practical reading to help you plan your next step.

Client stories

How similar work has played out for other businesses.

3.1xblended ROASScaling a D2C skincare brand profitablyRead the story +44%repeat purchase rateRaising repeat purchases for a D2C wellness brandRead the story +73%monthly donorsGrowing monthly donors for a non-profitRead the story
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Helpful resources

Guides, tools and articles our team recommends on this topic.

GuideEmail Marketing GuideArticleCustomer retention vs acquisition: why repeat buyers come before more adsTemplateEmail Campaign PlannerGlossaryDigital Marketing Glossary
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FAQ

Questions we often hear

Straight answers to the things clients ask us most. If yours isn’t here, just ask.

Still have a question?Talk to a strategist. We usually reply within one working day.Ask us directly
What is DLT registration for SMS in India?
DLT is a TRAI-mandated system where businesses register their entity, sender headers and message templates with a telecom operator. Unregistered messages are blocked. Registration is usually quick once documents are ready, and templates need approval before use.
Is SMS or WhatsApp better for marketing in India?
WhatsApp allows richer messages and two-way chat, while SMS works on every phone without an app and suits OTPs and short alerts. Many brands use SMS for reach and urgency, and WhatsApp for conversations and rich offers.
How often should we email customers?
As often as you have something useful to say. Automated journeys do most of the work; campaigns fill the gaps. We watch engagement closely and adjust.
Next step

Let’s plan your next stage of growth.

A free 30-minute session with a senior Nians strategist. You leave with a prioritised plan, whether or not you work with us.

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