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Email and Retention Services

Push Notification Marketing Services

Push notification marketing services are a balancing act, because one irrelevant alert can push a user to turn notifications off for good. We plan opt-ins, segments, timing and copy so each push earns its place on the lock screen.

Helping brands grow since 2013
Our approach

How we approach push notification marketing services

Apps often send the same promotional push to every user at the same time. Opt-out rates climb, uninstalls follow, and the channel loses value. Web push has its own problem: browsers now block sites that ask for permission the moment someone arrives.

We look at opt-in rates and when you ask for permission, then move the prompt to a moment of clear value, such as order tracking or a price drop alert. Messages are triggered by behaviour, such as an abandoned cart, a saved item back in stock or an unfinished lesson, and broadcasts go only to relevant segments. We test copy length, emoji use and deep links, and set frequency caps. You get a push calendar, triggered flows and reporting on opens, conversions and opt-outs.

We work with Firebase, CleverTap, MoEngage, OneSignal and similar platforms.

  • Automated journeys from welcome to win-back
  • Segments based on real behaviour
  • Deliverability checked so emails reach the inbox

Working with Nians

One strategist owns your plan and brings in the specialists it needs. You hear from us every week, and every piece of work starts with an audit.

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What’s included

What our Push Notification Marketing Services include

The usual building blocks. We drop what you don’t need and add what you do.

Lifecycle map

Every stage from first purchase to loyal advocate.

Segmentation

Audiences built on behaviour, value and intent.

Automated flows

Welcome, abandon, post-purchase and win-back.

Campaign creative

Emails, SMS and WhatsApp messages that get opened.

Deliverability

Authentication, list hygiene and inbox placement.

Retention reporting

Repeat rate, LTV and revenue per subscriber.

Our process

How we deliver

You see the plan before any work starts.

Lifecycle map

Every stage from first purchase to lapsed customer.

Segment

Audiences built on behaviour and value.

Build flows

Welcome, abandoned cart, post-purchase and win-back sequences.

Campaigns

A regular calendar of emails, SMS and WhatsApp messages.

Deliverability

Sender health watched so messages reach the inbox.

FAQ

Questions we often hear

Straight answers to the things clients ask us most. If yours isn’t here, just ask.

Still have a question?Talk to a strategist. We usually reply within one working day.Ask us directly
How many push notifications should an app send?
Fewer than most teams think. The right number depends on how often your app is naturally used. A delivery app can send more than a finance app. We set caps per user and watch opt-out and uninstall rates to find the limit.
Do web push notifications still work?
Yes, when the permission prompt appears after the visitor sees value, and messages are relevant. Asking on arrival leads to low opt-ins and browser restrictions. Web push suits news, ecommerce and content sites with returning visitors.
Can you use WhatsApp for marketing?
Yes, within WhatsApp's business policies. It works especially well for order updates, reminders and high-intent offers.
Next step

Let’s plan your next stage of growth.

A free 30-minute session with a senior Nians strategist. You leave with a prioritised plan, whether or not you work with us.

Book a Free Consultation
Free · 30 minutes
Book a Free Consultation