Push Notification Marketing Services
Push notification marketing services are a balancing act, because one irrelevant alert can push a user to turn notifications off for good. We plan opt-ins, segments, timing and copy so each push earns its place on the lock screen.
How we approach push notification marketing services
Apps often send the same promotional push to every user at the same time. Opt-out rates climb, uninstalls follow, and the channel loses value. Web push has its own problem: browsers now block sites that ask for permission the moment someone arrives.
We look at opt-in rates and when you ask for permission, then move the prompt to a moment of clear value, such as order tracking or a price drop alert. Messages are triggered by behaviour, such as an abandoned cart, a saved item back in stock or an unfinished lesson, and broadcasts go only to relevant segments. We test copy length, emoji use and deep links, and set frequency caps. You get a push calendar, triggered flows and reporting on opens, conversions and opt-outs.
We work with Firebase, CleverTap, MoEngage, OneSignal and similar platforms.
- Automated journeys from welcome to win-back
- Segments based on real behaviour
- Deliverability checked so emails reach the inbox
Working with Nians
One strategist owns your plan and brings in the specialists it needs. You hear from us every week, and every piece of work starts with an audit.
What our Push Notification Marketing Services include
The usual building blocks. We drop what you don’t need and add what you do.
Lifecycle map
Every stage from first purchase to loyal advocate.
Segmentation
Audiences built on behaviour, value and intent.
Automated flows
Welcome, abandon, post-purchase and win-back.
Campaign creative
Emails, SMS and WhatsApp messages that get opened.
Deliverability
Authentication, list hygiene and inbox placement.
Retention reporting
Repeat rate, LTV and revenue per subscriber.
How we deliver
You see the plan before any work starts.
Lifecycle map
Every stage from first purchase to lapsed customer.
Segment
Audiences built on behaviour and value.
Build flows
Welcome, abandoned cart, post-purchase and win-back sequences.
Campaigns
A regular calendar of emails, SMS and WhatsApp messages.
Deliverability
Sender health watched so messages reach the inbox.
You may also be interested in
Case studies & resources
Real-world results and practical reading to help you plan your next step.
Client stories
How similar work has played out for other businesses.
Helpful resources
Guides, tools and articles our team recommends on this topic.
Questions we often hear
Straight answers to the things clients ask us most. If yours isn’t here, just ask.
How many push notifications should an app send?
Do web push notifications still work?
Can you use WhatsApp for marketing?
Let’s plan your next stage of growth.
A free 30-minute session with a senior Nians strategist. You leave with a prioritised plan, whether or not you work with us.