Performance Marketing & ROI Solutions for Performance Marketing Managers
Worthwhile solutions for performance marketing managers have to improve efficiency in accounts that are already heavily optimised. We fix conversion signals, restructure Google and Meta campaigns, run steady creative testing and support paid work with SEO and landing pages.
What you’re measured on
- Pipeline and revenue contribution
- Cost per acquisition
- Brand and share of search
- Clean attribution
Solutions for performance marketing manager
Performance marketers increasingly work with automated bidding and broad targeting, which means results depend on the quality of conversion data and creative more than on manual tweaks. Common problems are weak signals, such as counting every form fill equally, creative fatigue, too many small campaigns splitting data, and landing pages the marketer cannot change quickly. CPCs and CPMs rise regardless.
We audit tracking first: event setup, consent mode, enhanced conversions, the Conversions API and offline conversion imports from your CRM, with values that reflect lead quality or margin. Then we consolidate account structures so algorithms have enough data, set up a creative testing rhythm with clear naming and reporting, and build or improve landing pages. SEO support covers the queries where organic visibility can lower blended cost.
Start with a conversation
A role-specific consultation: we look at your current numbers and leave you with a short, prioritised plan.
Built around the priorities of a Performance Marketing Manager
Every recommendation is tied to the outcomes you are accountable for.
Pipeline and revenue contribution
Cost per acquisition
Brand and share of search
Clean attribution
Challenges we help you solve
The issues leaders in your role raise most often, and how each one is resolved.
Solutions for your role
Improve Marketing ROI
Fix tracking, cut wasted spend and move budget to the channels that bring profitable customers.
ExploreReduce Customer Acquisition Cost
Lower the cost of each new customer through better conversion, less wasted spend and stronger organic channels.
ExploreBuild a Performance-Led Marketing Engine
Tracking, testing routines and budget rules that make every channel accountable for business results.
ExploreMeasure Marketing Performance
Tracking, metric definitions and reports that link marketing spend to leads, pipeline and revenue.
ExploreImprove Attribution and Tracking
GA4, server-side tagging, Conversions API and CRM data connected so channel credit reflects real sales.
ExploreFix Low ROAS
Tracking, campaign structure, creative and landing page fixes that lift return on ad spend profitably.
ExploreThe specialist services involved
What reporting looks like for a Performance Marketing Manager
One page, every month: the KPIs you own, what changed, why, and what happens next. The detail is there for your team. The summary is written for you.
You may also be interested in
Platforms you may be using
Case studies & resources
Real-world results and practical reading to help you plan your next step.
Client stories
How similar work has played out for other businesses.
Helpful resources
Guides, tools and articles our team recommends on this topic.
Questions we often hear
Straight answers to the things clients ask us most. If yours isn’t here, just ask.
How do we improve results from automated bidding?
How often should we refresh ad creative?
Will I get a dedicated point of contact?
How do we get started?
A consultation built around your role and targets.
A free 30-minute session with a senior Nians strategist. You leave with a prioritised plan, whether or not you work with us.