Amazon Ads Services & Solutions

Amazon ad accounts often run on auto campaigns and broad match with no negative keywords, so budget goes to irrelevant searches. ACOS targets are set the same for every product regardless of margin, brand terms get mixed with generic ones, and nobody checks whether ads drive new customers or just cannibalise organic sales.

We audit search term reports and campaign structure first. Then we rebuild campaigns by product group and intent: brand, category, competitor and product targeting, with auto campaigns used for discovery and winning terms moved into exact match. Bids are set against a target ACOS for each SKU based on its margin. We add negatives weekly, use dayparting and placement adjustments and report TACOS so you see ad dependence over time.

Ads cannot fix weak listings, so we check listing quality before raising budgets.