×GoGoogle Video Ads Services
Google video ads services get your brand in front of the right people on YouTube and across Google's video partners, with creative that holds attention past the skip button. We plan audiences, brief the cuts and track what viewers do afterwards.
How we approach Google video ads services
Video budgets often go to a single TV-style ad cut for every format, so the brand appears after the skip window and Shorts placements show a cropped horizontal frame. Audiences are left on broad defaults. Success gets measured by views, which say little about whether anyone searched for you, visited the site or bought.
We decide the job first: reach, consideration or direct response, since each needs a different campaign type and bid strategy. We build audiences from your customer lists, custom segments based on search behaviour, and remarketing. We brief or edit cuts for in-stream, in-feed and Shorts, with the brand and hook in the opening seconds. Reporting covers view-through and engaged-view conversions, branded search lift and site actions, alongside cost per view.
If you have no video at all, we can help plan a simple shoot or edit existing footage before spending on media.
- Conversion tracking checked before a rupee is spent
- Fresh creative tested every month
- Budget decisions explained as well as reported
Working with Nians
One strategist owns your plan and brings in the specialists it needs. You hear from us every week, and every piece of work starts with an audit.
Why a Google specialist matters
Our Google specialists work in the platform every day, so setup, integrations and optimisation follow current best practice.
Compatibility check
We confirm how Google fits your current stack before anything changes.
Integrations
Google connected to your analytics, CRM and commerce tools so data flows both ways.
Safe migration
Coming to Google from another tool? We plan the move so history, tracking and settings come with you.
What our Google Video Ads Services include
The usual building blocks. We drop what you don’t need and add what you do.
Account audit & restructure
Clean campaign architecture that the algorithms can learn from.
Audience & keyword research
Intent, lookalikes and exclusions that cut waste.
Ad creative & copy
Variants built for testing, not one-off ads.
Bid & budget management
Spend moved daily towards what is returning.
Landing page testing
Post-click experience improved alongside the ads.
ROAS & CAC reporting
Blended and channel-level returns, tied to revenue.
How we deliver
You see the plan before any work starts.
Account audit
Structure, tracking, search terms and wasted spend, reviewed line by line.
Rebuild
A cleaner account structure with conversion tracking you can trust.
Creative
Several ad variants per audience, so there is always something to test.
Optimise
Bids, budgets, negatives and audiences adjusted every week.
Scale
Budget moves to what is profitable, one step at a time.
You may also be interested in
Case studies & resources
Real-world results and practical reading to help you plan your next step.
Client stories
How similar work has played out for other businesses.
Helpful resources
Guides, tools and articles our team recommends on this topic.
Questions we often hear
Straight answers to the things clients ask us most. If yours isn’t here, just ask.
How much do YouTube video ads cost in India?
What length should a YouTube ad be?
Do you take a percentage of ad spend?
Let’s plan your next stage of growth.
A free 30-minute session with a senior Nians strategist. You leave with a prioritised plan, whether or not you work with us.