×GoGoogle App Campaign Services
Google app campaign services rely on three inputs: the assets you supply, the in-app event you optimise for, and a budget that gives the algorithm enough data. We set all three carefully so campaigns bring users who stay.
How we approach Google app campaign services
Google App campaigns are mostly automated, so the mistakes are in the inputs. Typical problems include optimising for installs long after the app needs paying users, few or weak video assets, Firebase events missing or misfiring, and targets set too tight for the campaign to spend.
We start with measurement through Firebase or your MMP, confirming that key events fire correctly. Campaigns move from install volume to in-app actions, then to value-based bidding once enough events are recorded. We supply a full asset mix: horizontal, vertical and square videos, images and HTML5 where relevant, refreshing weak ones regularly. Store listing quality is reviewed since it affects conversion everywhere. Reports focus on cost per action and retention by cohort.
- Conversion tracking checked before a rupee is spent
- Fresh creative tested every month
- Budget decisions explained as well as reported
Working with Nians
One strategist owns your plan and brings in the specialists it needs. You hear from us every week, and every piece of work starts with an audit.
Why a Google specialist matters
Our Google specialists work in the platform every day, so setup, integrations and optimisation follow current best practice.
Compatibility check
We confirm how Google fits your current stack before anything changes.
Integrations
Google connected to your analytics, CRM and commerce tools so data flows both ways.
Safe migration
Coming to Google from another tool? We plan the move so history, tracking and settings come with you.
What our Google App Campaign Services include
The usual building blocks. We drop what you don’t need and add what you do.
Account audit & restructure
Clean campaign architecture that the algorithms can learn from.
Audience & keyword research
Intent, lookalikes and exclusions that cut waste.
Ad creative & copy
Variants built for testing, not one-off ads.
Bid & budget management
Spend moved daily towards what is returning.
Landing page testing
Post-click experience improved alongside the ads.
ROAS & CAC reporting
Blended and channel-level returns, tied to revenue.
How we deliver
You see the plan before any work starts.
Account audit
Structure, tracking, search terms and wasted spend, reviewed line by line.
Rebuild
A cleaner account structure with conversion tracking you can trust.
Creative
Several ad variants per audience, so there is always something to test.
Optimise
Bids, budgets, negatives and audiences adjusted every week.
Scale
Budget moves to what is profitable, one step at a time.
You may also be interested in
Case studies & resources
Real-world results and practical reading to help you plan your next step.
Client stories
How similar work has played out for other businesses.
Helpful resources
Guides, tools and articles our team recommends on this topic.
Questions we often hear
Straight answers to the things clients ask us most. If yours isn’t here, just ask.
What is the difference between Google App campaigns for installs and engagement?
How many conversions do Google App campaigns need?
What budget do we need to start?
Let’s plan your next stage of growth.
A free 30-minute session with a senior Nians strategist. You leave with a prioritised plan, whether or not you work with us.