×GoGoogle Discovery Ads Services
Google Discovery ads services now run through Demand Gen, which replaced Discovery campaigns and added YouTube and lookalike audiences. We migrate old Discovery set-ups and build new campaigns for Discover, Gmail and YouTube feeds.
How we approach Google discovery ads services
Many advertisers still search for Discovery ads because that is what they used before Google upgraded them to Demand Gen. Upgraded campaigns sometimes carried over old settings, few assets and audiences that no longer suit the wider inventory. Performance dropped and nobody revisited them.
We review migrated campaigns, rebuild audiences with lookalike and custom segments, and add video, carousel and product feed assets. Placements are checked so budget reaches Discover, Gmail, YouTube and Shorts in sensible proportions. Conversion tracking and bidding are reset where needed. We test creative angles regularly, since these feeds reward fresh, eye-catching visuals.
Suits advertisers with past Discovery campaigns and brands wanting visual reach inside Google.
- Conversion tracking checked before a rupee is spent
- Fresh creative tested every month
- Budget decisions explained as well as reported
Working with Nians
One strategist owns your plan and brings in the specialists it needs. You hear from us every week, and every piece of work starts with an audit.
Why a Google specialist matters
Our Google specialists work in the platform every day, so setup, integrations and optimisation follow current best practice.
Compatibility check
We confirm how Google fits your current stack before anything changes.
Integrations
Google connected to your analytics, CRM and commerce tools so data flows both ways.
Safe migration
Coming to Google from another tool? We plan the move so history, tracking and settings come with you.
What our Google Discovery Ads Services include
The usual building blocks. We drop what you don’t need and add what you do.
Account audit & restructure
Clean campaign architecture that the algorithms can learn from.
Audience & keyword research
Intent, lookalikes and exclusions that cut waste.
Ad creative & copy
Variants built for testing, not one-off ads.
Bid & budget management
Spend moved daily towards what is returning.
Landing page testing
Post-click experience improved alongside the ads.
ROAS & CAC reporting
Blended and channel-level returns, tied to revenue.
How we deliver
You see the plan before any work starts.
Account audit
Structure, tracking, search terms and wasted spend, reviewed line by line.
Rebuild
A cleaner account structure with conversion tracking you can trust.
Creative
Several ad variants per audience, so there is always something to test.
Optimise
Bids, budgets, negatives and audiences adjusted every week.
Scale
Budget moves to what is profitable, one step at a time.
You may also be interested in
Case studies & resources
Real-world results and practical reading to help you plan your next step.
Client stories
How similar work has played out for other businesses.
Helpful resources
Guides, tools and articles our team recommends on this topic.
Questions we often hear
Straight answers to the things clients ask us most. If yours isn’t here, just ask.
Do Google Discovery ads still exist?
What creative works best for Discover feed ads?
Do you take a percentage of ad spend?
Let’s plan your next stage of growth.
A free 30-minute session with a senior Nians strategist. You leave with a prioritised plan, whether or not you work with us.