×GoGoogle Demand Gen Campaign Services
Google Demand Gen campaign services put visual ads in front of people on YouTube, Shorts, Discover and Gmail, often before they search. We build Demand Gen campaigns with lookalike audiences and creative made for scrolling feeds.
How we approach Google demand gen campaign services
Demand Gen replaced Discovery campaigns and behaves more like Meta than Search. Advertisers who reuse search-style text ads or one static image get low engagement. Others judge it on last-click conversions within a day and switch it off before it has a chance.
We build audiences from your customer lists, lookalike segments and custom search-based segments. Creative includes vertical and square video for Shorts and YouTube plus image carousels for Discover and Gmail, with product feeds where you sell online. Conversion tracking includes enhanced conversions, and we use target CPA or conversion bidding once data allows. Results are read alongside branded search lift and view-through conversions.
Fits ecommerce, apps, education and consumer brands with strong visual assets.
- Conversion tracking checked before a rupee is spent
- Fresh creative tested every month
- Budget decisions explained as well as reported
Working with Nians
One strategist owns your plan and brings in the specialists it needs. You hear from us every week, and every piece of work starts with an audit.
Why a Google specialist matters
Our Google specialists work in the platform every day, so setup, integrations and optimisation follow current best practice.
Compatibility check
We confirm how Google fits your current stack before anything changes.
Integrations
Google connected to your analytics, CRM and commerce tools so data flows both ways.
Safe migration
Coming to Google from another tool? We plan the move so history, tracking and settings come with you.
What our Google Demand Gen Campaign Services include
The usual building blocks. We drop what you don’t need and add what you do.
Account audit & restructure
Clean campaign architecture that the algorithms can learn from.
Audience & keyword research
Intent, lookalikes and exclusions that cut waste.
Ad creative & copy
Variants built for testing, not one-off ads.
Bid & budget management
Spend moved daily towards what is returning.
Landing page testing
Post-click experience improved alongside the ads.
ROAS & CAC reporting
Blended and channel-level returns, tied to revenue.
How we deliver
You see the plan before any work starts.
Account audit
Structure, tracking, search terms and wasted spend, reviewed line by line.
Rebuild
A cleaner account structure with conversion tracking you can trust.
Creative
Several ad variants per audience, so there is always something to test.
Optimise
Bids, budgets, negatives and audiences adjusted every week.
Scale
Budget moves to what is profitable, one step at a time.
You may also be interested in
Case studies & resources
Real-world results and practical reading to help you plan your next step.
Client stories
How similar work has played out for other businesses.
Helpful resources
Guides, tools and articles our team recommends on this topic.
Questions we often hear
Straight answers to the things clients ask us most. If yours isn’t here, just ask.
What is the difference between Demand Gen and Performance Max?
Do Demand Gen campaigns work for lead generation?
What budget do we need to start?
Let’s plan your next stage of growth.
A free 30-minute session with a senior Nians strategist. You leave with a prioritised plan, whether or not you work with us.