×GoGoogle Play App Marketing Services
Google Play app marketing services should be judged on users who stay, not on cheap installs. We run Google App campaigns, improve the store listing and connect in-app events so your budget learns from people who register, subscribe or buy.
How we approach Google play app marketing services
Install-focused App campaigns in India can deliver very cheap installs that never open the app twice. The cause is usually measurement: Firebase events not linked, no value passed on purchases, or the campaign bidding on installs because nobody set a deeper goal. Creative fatigue is the other problem, since App campaigns need a steady supply of videos and images in several formats.
Our first check is Firebase or your attribution tool and the events sent to Google Ads. Then we build campaigns in stages, moving from installs to in-app actions to value as data allows. Alongside that we work on the Play listing, ratings and pre-registration where relevant, and supply fresh creative variants each month. Reports show cost per retained user and cost per key action, with cost per install as a secondary number.
- A content plan your team can approve in one sitting
- Creative made for each platform, not resized for it
- Community replies handled in your brand's voice
Working with Nians
One strategist owns your plan and brings in the specialists it needs. You hear from us every week, and every piece of work starts with an audit.
Why a Google specialist matters
Our Google specialists work in the platform every day, so setup, integrations and optimisation follow current best practice.
Compatibility check
We confirm how Google fits your current stack before anything changes.
Integrations
Google connected to your analytics, CRM and commerce tools so data flows both ways.
Safe migration
Coming to Google from another tool? We plan the move so history, tracking and settings come with you.
What our Google Play App Marketing Services include
The usual building blocks. We drop what you don’t need and add what you do.
Channel & content strategy
The right platforms, pillars and posting rhythm.
Content calendar
Planned a month ahead, approved in one place.
Creative production
Reels, carousels, statics and UGC-style assets.
Community management
Comments, DMs and mentions handled in brand voice.
Paid amplification
Boosting what works organically to reach new buyers.
Social analytics
Reach, engagement and assisted conversions tracked.
How we deliver
You see the plan before any work starts.
Listen
What your audience and competitors post, share and complain about.
Plan
Content pillars, formats and a monthly calendar you approve in one place.
Create
Reels, carousels and posts made for each platform, not resized.
Engage
Comments and messages answered, communities looked after.
Review
Reach, engagement and leads reviewed monthly, and the plan adjusted.
You may also be interested in
Case studies & resources
Real-world results and practical reading to help you plan your next step.
Client stories
How similar work has played out for other businesses.
Helpful resources
Guides, tools and articles our team recommends on this topic.
Questions we often hear
Straight answers to the things clients ask us most. If yours isn’t here, just ask.
What is the difference between ASO and Google Play app marketing?
What do you need from us to start App campaigns?
Can social media really drive sales?
Let’s plan your next stage of growth.
A free 30-minute session with a senior Nians strategist. You leave with a prioritised plan, whether or not you work with us.