Employer Branding Services
Employer branding services help you attract people who will actually fit, rather than simply more applications. We define what working at your company genuinely offers, then show it on your careers page, LinkedIn and job ads.
How we approach employer branding services
Candidates research employers the way customers research products: LinkedIn posts, Glassdoor and AmbitionBox reviews, the careers page, what current staff say. Many companies have a strong customer brand and a careers page with a stock photo and a list of openings. Others overpromise culture in ads, then lose new hires in the first six months.
We start by interviewing employees across levels and reviewing exit data and online reviews, to find what people really value and what frustrates them. That becomes an employee value proposition with clear pillars and proof. We then build the expression: careers page copy and design, job description templates, LinkedIn and Instagram content featuring real staff, a plan for responding to reviews, and recruitment ad creative for hard-to-fill roles. HR gets a content calendar and templates to keep it going.
- Workshops with leadership and real customer input
- A full identity system, well beyond a logo
- Guidelines your team and agencies can follow
Working with Nians
One strategist owns your plan and brings in the specialists it needs. You hear from us every week, and every piece of work starts with an audit.
What our Employer Branding Services include
The usual building blocks. We drop what you don’t need and add what you do.
Brand discovery
Workshops with leadership, customers and the market.
Positioning & messaging
What you stand for and how you say it.
Visual identity
Logo system, colour, type and art direction.
Brand guidelines
A usable rulebook for every team and agency.
Creative assets
Launch kits, ads, decks, video and motion.
Rollout support
Website, packaging, signage and internal launch.
How we deliver
You see the plan before any work starts.
Discovery
Workshops with your leadership and conversations with customers.
Positioning
What you stand for, who for, and how you say it.
Design
Identity routes explored, refined and tested on real applications.
Guidelines
A rulebook your team and agencies can actually follow.
Roll-out
Website, social, sales material and signage updated in order.
You may also be interested in
Problems it helps solve
Who usually asks for it
Case studies & resources
Real-world results and practical reading to help you plan your next step.
Client stories
How similar work has played out for other businesses.
Helpful resources
Guides, tools and articles our team recommends on this topic.
Questions we often hear
Straight answers to the things clients ask us most. If yours isn’t here, just ask.
What is an employee value proposition?
How do we handle negative Glassdoor or AmbitionBox reviews?
Will we lose the recognition we have built?
Let’s plan your next stage of growth.
A free 30-minute session with a senior Nians strategist. You leave with a prioritised plan, whether or not you work with us.