Logo Design Services
Logo design services should give you a mark that works on a favicon, a WhatsApp display picture and a building sign. We design from a short brief about your positioning, then test every option at real sizes before you choose.
How we approach logo design services
Common logo problems include fine details that disappear at small sizes, colours that fail in one-colour print, designs that look like a famous brand, and a single PNG file with no vector original. Many businesses also choose based on what looks nice in isolation rather than how it works next to competitors in the same category.
We begin with a brief covering your audience, competitors and the impression you want to create. We sketch widely, then present a few distinct directions shown in context: on your website header, social profile, product or packaging, and in black and white. After you pick a direction, we refine spacing, weight and colour, and check trademark conflicts at a basic level. You receive a logo suite including horizontal, stacked and icon versions, in vector, PNG and SVG formats, with a short usage guide.
- Workshops with leadership and real customer input
- A full identity system, well beyond a logo
- Guidelines your team and agencies can follow
Working with Nians
One strategist owns your plan and brings in the specialists it needs. You hear from us every week, and every piece of work starts with an audit.
What our Logo Design Services include
The usual building blocks. We drop what you don’t need and add what you do.
Brand discovery
Workshops with leadership, customers and the market.
Positioning & messaging
What you stand for and how you say it.
Visual identity
Logo system, colour, type and art direction.
Brand guidelines
A usable rulebook for every team and agency.
Creative assets
Launch kits, ads, decks, video and motion.
Rollout support
Website, packaging, signage and internal launch.
How we deliver
You see the plan before any work starts.
Discovery
Workshops with your leadership and conversations with customers.
Positioning
What you stand for, who for, and how you say it.
Design
Identity routes explored, refined and tested on real applications.
Guidelines
A rulebook your team and agencies can actually follow.
Roll-out
Website, social, sales material and signage updated in order.
You may also be interested in
Solutions this service is part of
Case studies & resources
Real-world results and practical reading to help you plan your next step.
Client stories
How similar work has played out for other businesses.
Helpful resources
Guides, tools and articles our team recommends on this topic.
Questions we often hear
Straight answers to the things clients ask us most. If yours isn’t here, just ask.
How many logo options will we see?
Do you check whether our logo can be trademarked?
Will we lose the recognition we have built?
Let’s plan your next stage of growth.
A free 30-minute session with a senior Nians strategist. You leave with a prioritised plan, whether or not you work with us.