Brand Identity Services
Brand identity services give your company a consistent look and feel across website, packaging, social media, offices and sales decks. We build the identity from your positioning, so every visual choice has a reason you can explain.
How we approach brand identity services
An identity is the full system of logo, colour, typography, photography style, iconography and layout rules, not only a logo. Companies often get a logo designed, then improvise everything else, so the website, brochure and Instagram feed each look like a different company. Another common problem is an identity designed to look good on a presentation board that fails on a small mobile screen or a printed carton.
We start with research: your audience, competitors and the positioning you want to own. From there we develop two or three distinct creative routes, refine the chosen one, and test it on real applications such as your homepage, a social post, a business card and packaging or signage where relevant. The final deliverable is a brand guideline with usage rules, master files in every format, and templates your team can use without calling a designer every time.
- Workshops with leadership and real customer input
- A full identity system, well beyond a logo
- Guidelines your team and agencies can follow
Working with Nians
One strategist owns your plan and brings in the specialists it needs. You hear from us every week, and every piece of work starts with an audit.
What our Brand Identity Services include
The usual building blocks. We drop what you don’t need and add what you do.
Brand discovery
Workshops with leadership, customers and the market.
Positioning & messaging
What you stand for and how you say it.
Visual identity
Logo system, colour, type and art direction.
Brand guidelines
A usable rulebook for every team and agency.
Creative assets
Launch kits, ads, decks, video and motion.
Rollout support
Website, packaging, signage and internal launch.
How we deliver
You see the plan before any work starts.
Discovery
Workshops with your leadership and conversations with customers.
Positioning
What you stand for, who for, and how you say it.
Design
Identity routes explored, refined and tested on real applications.
Guidelines
A rulebook your team and agencies can actually follow.
Roll-out
Website, social, sales material and signage updated in order.
You may also be interested in
Solutions this service is part of
Case studies & resources
Real-world results and practical reading to help you plan your next step.
Client stories
How similar work has played out for other businesses.
Helpful resources
Guides, tools and articles our team recommends on this topic.
Questions we often hear
Straight answers to the things clients ask us most. If yours isn’t here, just ask.
What is included in a brand identity package?
What is the difference between brand identity and branding?
How long does a rebrand take?
Let’s plan your next stage of growth.
A free 30-minute session with a senior Nians strategist. You leave with a prioritised plan, whether or not you work with us.