Visual Identity Design Services
Visual identity design services build the system around your logo: colour, typography, imagery, icons, layout grids and motion rules. A logo alone does not make materials look related; the system does.
How we approach visual identity design services
Many companies have a decent logo and nothing else defined. Each designer picks their own fonts, brand colours drift between screen and print, photography styles clash, and social posts look unrelated to the website. The usual reaction is to redesign the logo, which does not fix the real problem.
We audit your current materials to see what is working and where things fall apart. Then we define the system: a colour palette with exact values for screen and print and rules for proportion, a type scale with web-safe and licensed fonts, photography and illustration direction, an icon set, and layout grids for common formats. We show it applied to real items such as your website, social posts, a brochure and signage. Everything is documented in a guideline and set up as Figma and Canva libraries so your team uses it correctly.
- Workshops with leadership and real customer input
- A full identity system, well beyond a logo
- Guidelines your team and agencies can follow
Working with Nians
One strategist owns your plan and brings in the specialists it needs. You hear from us every week, and every piece of work starts with an audit.
What our Visual Identity Design Services include
The usual building blocks. We drop what you don’t need and add what you do.
Brand discovery
Workshops with leadership, customers and the market.
Positioning & messaging
What you stand for and how you say it.
Visual identity
Logo system, colour, type and art direction.
Brand guidelines
A usable rulebook for every team and agency.
Creative assets
Launch kits, ads, decks, video and motion.
Rollout support
Website, packaging, signage and internal launch.
How we deliver
You see the plan before any work starts.
Discovery
Workshops with your leadership and conversations with customers.
Positioning
What you stand for, who for, and how you say it.
Design
Identity routes explored, refined and tested on real applications.
Guidelines
A rulebook your team and agencies can actually follow.
Roll-out
Website, social, sales material and signage updated in order.
You may also be interested in
Solutions this service is part of
Case studies & resources
Real-world results and practical reading to help you plan your next step.
Client stories
How similar work has played out for other businesses.
Helpful resources
Guides, tools and articles our team recommends on this topic.
Questions we often hear
Straight answers to the things clients ask us most. If yours isn’t here, just ask.
What is the difference between visual identity and brand identity?
Can you build a visual identity around our existing logo?
How long does a rebrand take?
Let’s plan your next stage of growth.
A free 30-minute session with a senior Nians strategist. You leave with a prioritised plan, whether or not you work with us.