D2C Marketing Services
D2C marketing services for Indian brands need to handle COD returns, thin margins and creative fatigue all at once. We run paid acquisition, site conversion and repeat purchase as one plan, judged on profit per order.
How we approach D2C marketing services
D2C brands hit the same walls. Meta costs rise as an audience saturates, COD orders come back undelivered, the site converts poorly on mobile, and most buyers never order again. Teams respond by adding discounts, which shrinks margin further.
We look first at the order economics: margin after returns, RTO rate by pin code, and repeat rate by product. Then we build a creative testing routine with fresh hooks every week, set up Google Search and Shopping for intent, and fix the product page, checkout and COD verification. Post-purchase flows on WhatsApp and email push the second order. You get a weekly view of blended CAC, contribution margin and new versus returning revenue.
It suits brands on Shopify or a similar platform with at least some sales history and room to test.
- A plan built around revenue, not impressions
- One team running every channel, so nothing gets lost in hand-offs
- Plain-English reporting you can share with your board
Working with Nians
One strategist owns your plan and brings in the specialists it needs. You hear from us every week, and every piece of work starts with an audit.
What our D2C Marketing Services include
The usual building blocks. We drop what you don’t need and add what you do.
Channel strategy & media plan
Where to spend, in what order, against which targets.
Campaign build & launch
Search, social, programmatic and marketplace campaigns set up properly.
Creative & copy
Ads, landing pages and offers written to convert.
Conversion tracking
GA4, pixels and CRM events so every rupee is attributable.
Always-on optimisation
Weekly bid, audience and creative iterations.
Monthly growth reviews
Revenue-first reporting with clear next actions.
How we deliver
You see the plan before any work starts.
Audit
We look at every channel you run today, what it costs and what it actually returns.
Plan
A media plan with budgets, targets and the order we will tackle things in.
Launch
Campaigns, landing pages and tracking go live together, checked before spend starts.
Optimise
Weekly changes to bids, audiences and creative based on what the numbers say.
Report
A monthly review of revenue and cost per result, and what we shift next month.
You may also be interested in
Solutions this service is part of
Case studies & resources
Real-world results and practical reading to help you plan your next step.
Client stories
How similar work has played out for other businesses.
Helpful resources
Guides, tools and articles our team recommends on this topic.
Questions we often hear
Straight answers to the things clients ask us most. If yours isn’t here, just ask.
Should a D2C brand sell on marketplaces too?
How do you reduce RTO for D2C orders?
Should we run every channel at once?
Let’s plan your next stage of growth.
A free 30-minute session with a senior Nians strategist. You leave with a prioritised plan, whether or not you work with us.